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Effects of Four Psychological Primary Colors on GSR, Heart Rate and Respiration Rate
Open accessAbstract
Judges selected from ISCC-NBS patches those colors which were most representative of red, yellow, green, and blue. These colors were presented for 1 min. each with GSR, heart rate, and respiration being recorded. There was a significant color effect on GSR but not on the other measures. Red was significantly more arousing than blue or yellow and green more than blue.
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Cited by
Colour appeal in website design within and across cultures: A multi-method evaluation
Cyr, D., Head, M., & Larios, H. (2010) · International Journal of Human-Computer Studies · doi:10.1016/j.ijhcs.2009.08.005 · Cited by 511
Color and emotion: effects of hue, saturation, and brightness
Wilms, L., & Oberfeld, D. (2018) · Psychological Research · doi:10.1007/s00426-017-0880-8 · Cited by 401
Hall, R. H., & Hanna, P. (2004) · Behaviour & Information Technology · doi:10.1080/01449290410001669932 · Cited by 351
The impact of colour on Website appeal and users’ cognitive processes
Bonnardel, N., Piolat, A., & Le Bigot, L. (2011) · Displays · doi:10.1016/j.displa.2010.12.002 · Cited by 216
Color me calm: Grayscale phone setting reduces anxiety and problematic smartphone use
Holte, A. J., Giesen, D. T., & Ferraro, F. R. (2023) · Current Psychology · doi:10.1007/s12144-021-02020-y · Cited by 22
Metadata
- Authors
- Jacobs, K. W., & Hustmyer, F. E.
- Venue
- Perceptual and Motor Skills
- Publisher
- SAGE Publications
- Published
- 1974-06
- Volume
- 38
- Issue
- 3
- Pages
- 763-766
- ISSN
- 0031-5125 (ISSN-L)
- 1558-688X
- OpenAlex
- W1990574563
- Cited by
- 218
- References
- 0
- FWCI
- 4.27
- Type
- journal article
- Language
- en
- Open access
- green
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- Jacobs, K. W., & Hustmyer, F. E. (1974). Effects of Four Psychological Primary Colors on GSR, Heart Rate and Respiration Rate. Perceptual and Motor Skills. https://doi.org/10.2466/pms.1974.38.3.763
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