The DOI matches its Crossref record; 19 of the 19 references it cites were found in a registry or an index.
The impact of web page text-background colour combinations on readability, retention, aesthetics and behavioural intention
Abstract
The purpose of this experiment was to examine the effect of web page text/background colour combination on readability, retention, aesthetics, and behavioural intention. One hundred and thirty-six participants studied two Web pages, one with educational content and one with commercial content, in one of four colour-combination conditions. Major findings were: (a) Colours with greater contrast ratio generally lead to greater readability; (b) colour combination did not significantly affect retention; (c) preferred colours (i.e., blues and chromatic colours) led to higher ratings of aesthetic quality and intention to purchase; and (d) ratings of aesthetic quality were significantly related to intention to purchase.
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Cites
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The Effects of Color on Emotions
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Cited by
Aesthetics and the online shopping environment: Understanding consumer responses.
Wang, Y. J., Minor, M. S., & Wei, J. (2011) · Journal of Retailing · doi:10.1016/j.jretai.2010.09.002 · Cited by 390
Zhang, P. (2013) · MIS Quarterly · doi:10.25300/misq/2013/37.1.11 · Cited by 331
The impact of colour on Website appeal and users’ cognitive processes
Bonnardel, N., Piolat, A., & Le Bigot, L. (2011) · Displays · doi:10.1016/j.displa.2010.12.002 · Cited by 216
Aalto Interface Metrics (AIM): A Service and Codebase for Computational GUI Evaluation
Oulasvirta, A., De Pascale, S., Koch, J., Langerak, T., Jokinen, J., Todi, K., Laine, M., Kristhombuge, M., Zhu, Y., Miniukovich, A., et al. (2018) · Adjunct Proceedings of the 31st Annual ACM Symposium on User Interface Software and Technology · doi:10.1145/3266037.3266087 · Cited by 94
Lorenzo-Romero, C., Constantinides, E., & Alarcón-del-Amo, M.-D.-C. (2013) · Journal of Internet Commerce · doi:10.1080/15332861.2013.763695 · Cited by 43
Metadata
- Authors
- Hall, R. H., & Hanna, P.
- Venue
- Behaviour & Information Technology
- Publisher
- Informa UK Limited
- Published
- 2004-05
- Volume
- 23
- Issue
- 3
- Pages
- 183-195
- ISSN
- 0144-929X (ISSN-L)
- 1362-3001
- OpenAlex
- W2103801253
- Cited by
- 351
- References
- 19
- FWCI
- 8.12
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
