The impact of colour on Website appeal and users’ cognitive processes

Bonnardel, Nathalie; Piolat, Annie; Le Bigot, Ludovic

doi:10.1016/j.displa.2010.12.002

Cited by 218Color perception and designUsability and User Interface DesignInnovative Human-Technology Interaction

The impact of colour on Website appeal and users’ cognitive processes

Bonnardel, Nathalie, Piolat, Annie, Le Bigot, Ludovic·2011·Displays

DOI 10.1016/j.displa.2010.12.002

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Website colours have the potential to affect users' behaviours and cognitive process.
“Website colours have the potential to affect users' behaviours and cognitive process (Bonnardel et al., 2011).”
From Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model (2015) · cites this paper as Bonnardel et al., 2011

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Authors: Bonnardel, N., Piolat, A., & Le Bigot, L.
Affiliations: Institut Universitaire de France (FR)
Aix-Marseille Université (FR)
Corresponding author: Bonnardel, Nathalie
ORCID: Bonnardel, Nathalie
Venue: Displays
Publisher: Elsevier BV
Published: 2011-04
Volume: 32
Issue: 2
Pages: 69-80
ISSN: 0141-9382 (ISSN-L)
DOI: 10.1016/j.displa.2010.12.002
OpenAlex: W2065040432
Cited by: 216
References: 79
Citations by year: 2026: 9 · 2025: 17 · 2024: 13 · 2023: 8 · 2022: 18 · 2021: 21 · 2020: 18 · 2019: 14 · 2018: 15 · 2017: 14 · 2016: 10 · 2015: 26 · 2014: 15 · 2013: 10 · 2012: 7
FWCI: 7.87
Type: journal article
Language: en
Open access: closed
Licence: www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations: Displays (publishedVersion)
HAL (submittedVersion)
Topics: Social Sciences › Psychology › Social Psychology › Color perception and design
Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
Keywords: color preference, web navigation, first impressions, web design

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