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Cited by 435

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Recall of Brand Placements in Computer/Video Games

Nelson, Michelle R.·2002·Journal of Advertising Research

Abstract

A clinical study of 96 patients compared a new hydrocolloid dressing (Granuflex Extra Thin) with a non-adherent dressing (perforated film absorbent dressing) in the management of lacerations, abrasions and minor operation incisions at the Accident and Emergency (A&E) Department of the University College Hospital, Galway. While time to heal was similar for both groups, the patients using Granuflex Extra Thin experienced less pain (P < 0.001), required less analgesia (P = 0.0154) and were able to carry out their normal daily activities including bathing or showering without affecting the dressing or the wound. Patient satisfaction with the new dressing appeared to be very high especially in those patients who pursued an active lifestyle.

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Registry

Crossref · 10.2501/jar-42-2-80-92

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1 of 1 references verified0 citation errors · 0 not checkable

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Metadata

Authors
Nelson, M. R.
Venue
Journal of Advertising Research
Published
2002-03
Volume
42
Issue
2
Pages
80-91
ISSN
  • 0021-8499 (ISSN-L)
  • 1740-1909
OpenAlex
W145138337
Cited by
435
References
1
FWCI
23.65
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Recall of Brand Placements in Computer/Video Games. https://app.cochat.ai/papers/10.2501/jar-42-2-80-92
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Nelson, M. R. (2002). Recall of Brand Placements in Computer/Video Games. Journal of Advertising Research. https://doi.org/10.2501/jar-42-2-80-92

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.