The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The Power of Affect: Predicting Intention
Abstract
ABSTRACT This robust structural modeling study, with over 23,000 responses to 240 advertising messages, found that affect when measured by a visual measure of emotional response dominates over cognition for predicting conative attitude and action.
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Citations
Cites
On the Evaluation of Structural Equation Models
Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163
An Index of Factorial Simplicity
Kaiser, H. F. (1974) · Psychometrika · doi:10.1007/bf02291575 · Cited by 14,898
Evidence for a three-factor theory of emotions
Russell, J. A., & Mehrabian, A. (1977) · Journal of Research in Personality · doi:10.1016/0092-6566(77)90037-x · Cited by 1,940 · cited 1×
“In this process, all emotional responses are combinations, in varying degrees, of these three basic emotions (Russell and Mehrabian, 1977).”
BackgroundAre Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
Cited by
Pleasure, Arousal, Dominance: Mehrabian and Russell revisited
Bakker, I., van der Voordt, T., Vink, P., & de Boon, J. (2014) · Current Psychology · doi:10.1007/s12144-014-9219-4 · Cited by 415
Kim, Y. J., Njite, D., & Hancer, M. (2013) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2013.04.004 · Cited by 372
Harris, J. L., Brownell, K. D., & Bargh, J. A. (2009) · Social Issues and Policy Review · doi:10.1111/j.1751-2409.2009.01015.x · Cited by 252
Affective reactions and test-driven development: Results from three experiments and a survey
Baldassarre, M. T., Caivano, D., Fucci, D., Romano, S., & Scanniello, G. (2022) · Journal of Systems and Software · doi:10.1016/j.jss.2021.111154 · Cited by 9
Metadata
- Authors
- Morris, J. D., Woo, C., Geason, J. A., & Kim, J.
- Venue
- Journal of Advertising Research
- Publisher
- Informa UK Limited
- Published
- 2002-05
- Volume
- 42
- Issue
- 3
- Pages
- 7-17
- ISSN
- 0021-8499 (ISSN-L)
- 1740-1909
- OpenAlex
- W173831608
- Cited by
- 343
- References
- 4
- FWCI
- 29.56
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Power of Affect: Predicting Intention. https://app.cochat.ai/papers/10.2501/jar-42-3-7-17
- The paper
- Morris, J. D., Woo, C., Geason, J. A., & Kim, J. (2002). The Power of Affect: Predicting Intention. Journal of Advertising Research. https://doi.org/10.2501/jar-42-3-7-17
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
