The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
Online Persuasion: How the Written Word Drives WOM: Evidence from Consumer-Generated Product Reviews
Abstract
ABSTRACT Consumer-generated product reviews are important sources of information for producers and consumers. This research includes two studies designed to investigate how language style, organizational structure, and other content features affect the perceived helpfulness of online product reviews. In study 1, researchers analyzed a data set of online product reviews regarding a consumer electronic device and identified content characteristics shared by helpful reviews. Study 2 used an experimental approach to probe the boundary conditions under which specific content features may or may not influence review helpfulness.
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Cites
Perceived usefulness, perceived ease of use, and user acceptance of information technology
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Information Systems Success: The Quest for the Dependent Variable
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The Effect of Word of Mouth on Sales: Online Book Reviews
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The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
Pornpitakpan, C. (2004) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.2004.tb02547.x · Cited by 2,205
Harrison-Walker, L. J. (2001) · Journal of Service Research · doi:10.1177/109467050141006 · Cited by 1,583
Cited by
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature
King, R. A., Racherla, P., & Bush, V. D. (2014) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2014.02.001 · Cited by 1,017
A study of factors that contribute to online review helpfulness
Huang, A. H., Chen, K., Yen, D. C., & Tran, T. P. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2015.01.010 · Cited by 364
Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
Purnawirawan, N., De Pelsmacker, P., & Dens, N. (2012) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.04.002 · Cited by 364
Uncovering customer service experiences with Twitter: the case of airline industry
Misopoulos, F., Mitic, M., Kapoulas, A., & Karapiperis, C. (2014) · Management Decision · doi:10.1108/md-03-2012-0235 · Cited by 137
Online Product Reviews-Triggered Dynamic Pricing: Theory and Evidence
Feng, J., Li, X., & Zhang, X. (. (2019) · Information Systems Research · doi:10.1287/isre.2019.0852 · Cited by 117
Metadata
- Authors
- Li, J., & Zhan, L.
- Venue
- Journal of Advertising Research
- Publisher
- Informa UK Limited
- Published
- 2011-03
- Volume
- 51
- Issue
- 1
- Pages
- 239-257
- ISSN
- 0021-8499 (ISSN-L)
- 1740-1909
- OpenAlex
- W2289646608
- Cited by
- 203
- References
- 8
- FWCI
- 36.43
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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