The DOI matches its Crossref record; 19 of the 19 references it cites were found in a registry or an index.
What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature
Abstract
Electronic word-of mouth (eWOM) has attracted considerable interest from researchers in the past decade. Although the extant research has helped us to develop a good understanding of a number of the issues pertaining to eWOM, several research and managerial questions remain. Furthermore, no attempt has been made to consolidate and synthesize this stream of research. With consumers’ increasing reliance on online retailing and information seeking, as well as the continued growth of social media, the importance of eWOM cannot be overstated. Based on a systematic review of 190 studies, we conduct a multi-dimensional analysis of eWOM communication. We present the key issues in current and emerging literature and propose important questions for future research.
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Cites
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Social media in marketing: A review and analysis of the existing literature
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.008 · Cited by 1,123
Jiang, H., Cheng, Y., Yang, J., & Gao, S. (2022) · Computers in Human Behavior · doi:10.1016/j.chb.2022.107329 · Cited by 362
Influence of consumer reviews on online purchasing decisions in older and younger adults
von Helversen, B., Abramczuk, K., Kopeć, W., & Nielek, R. (2018) · Decision Support Systems · doi:10.1016/j.dss.2018.05.006 · Cited by 263
What Are Likes Worth? A Facebook Page Field Experiment
Mochon, D., Johnson, K., Schwartz, J., & Ariely, D. (2017) · Journal of Marketing Research · doi:10.1509/jmr.15.0409 · Cited by 162
Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance
Yoon, G., Li, C., Ji, Y. (., North, M., Hong, C., & Liu, J. (2018) · Journal of Advertising · doi:10.1080/00913367.2017.1405753 · Cited by 149
Metadata
- Authors
- King, R. A., Racherla, P., & Bush, V. D.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2014-08
- Volume
- 28
- Issue
- 3
- Pages
- 167-183
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W2046344967
- Cited by
- 1,017
- References
- 19
- FWCI
- 223.76
- Type
- journal article
- Language
- en
- Open access
- closed
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- King, R. A., Racherla, P., & Bush, V. D. (2014). What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature. Journal of Interactive Marketing. https://doi.org/10.1016/j.intmar.2014.02.001
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
