The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Following the Fashionable Friend: The Power of Social Media: Weighing Publicity Effectiveness Of Blogs Versus Online Magazines
Abstract
This article investigates—and compares—the effects of brand publicity in social and “traditional” digital media. In an analysis of consumer responses to identical brand publicity in seven popular blogs and seven popular online magazines, the authors found that blogs generated higher brand attitudes and purchase intentions. This effect can be explained, in part, by blogs' higher para-social interaction (PSI) with its users. They also found that—owing to that para-social interaction—publicity is more sensitive to user perceptions of the writers' credibility and relationship with the brand. Based on their findings, the authors provide implications and a new architecture for the media and marketing industries.
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Citations
Cites
Mass Communication and Para-Social Interaction
Horton, D., & Richard Wohl, R. (1956) · Psychiatry · doi:10.1080/00332747.1956.11023049 · Cited by 4,380
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811 · cited 1×
“Through daily encounters with media and marketing agents, consumers learn to view information about brands in the context of the influencing agent’s motives, strategies, and tactics (e.g., Campbell and Kirmani, 2000; Friestad and Wright, 1994).”
BackgroundThe Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
Pornpitakpan, C. (2004) · Journal of Applied Social Psychology · doi:10.1111/j.1559-1816.2004.tb02547.x · Cited by 2,205
Campbell, M. C., & Kirmani, A. (2000) · Journal of Consumer Research · doi:10.1086/314309 · Cited by 1,342
The Uses-and-Gratifications Perspective of Media Effects
(2002) · Media Effects · doi:10.4324/9781410602428-24 · Cited by 882
EVERARD, A., & GALLETTA, D. F. (2005) · Journal of Management Information Systems · doi:10.2753/mis0742-1222220303 · Cited by 451
Cited by
Lou, C., & Yuan, S. (2019) · Journal of Interactive Advertising · doi:10.1080/15252019.2018.1533501 · Cited by 2,795
De Veirman, M., Cauberghe, V., & Hudders, L. (2017) · International Journal of Advertising · doi:10.1080/02650487.2017.1348035 · Cited by 2,548
Schouten, A. P., Janssen, L., & Verspaget, M. (2020) · International Journal of Advertising · doi:10.1080/02650487.2019.1634898 · Cited by 1,422
Social media research: Theories, constructs and conceptual frameworks
Ngai, E. W. T., Tao, S. S. C., & Moon, K. K. L. (2015) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2014.09.004 · Cited by 760
Reinikainen, H., Munnukka, J., Maity, D., & Luoma-aho, V. (2020) · Journal of Marketing Management · doi:10.1080/0267257x.2019.1708781 · Cited by 671
Metadata
- Authors
- Colliander, J., & Dahlén, M.
- Venue
- Journal of Advertising Research
- Publisher
- Informa UK Limited
- Published
- 2011-03
- Volume
- 51
- Issue
- 1
- Pages
- 313-320
- ISSN
- 0021-8499 (ISSN-L)
- 1740-1909
- OpenAlex
- W2269073118
- Cited by
- 408
- References
- 6
- FWCI
- 45.01
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Following the Fashionable Friend: The Power of Social Media: Weighing Publicity Effectiveness Of Blogs Versus Online Magazines. https://app.cochat.ai/papers/10.2501/jar-51-1-313-320
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- Colliander, J., & Dahlén, M. (2011). Following the Fashionable Friend: The Power of Social Media: Weighing Publicity Effectiveness Of Blogs Versus Online Magazines. Journal of Advertising Research. https://doi.org/10.2501/jar-51-1-313-320
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
