The DOI matches its Crossref record; 87 of the 87 references it cites were found in a registry or an index.
Who’s messing with my mind?: The implications of dual-process models for the ethics of advertising to children
Abstract
The debate surrounding the ethics of advertising to children generally centres on the age at which children have developed sufficient cognitive resources both to understand the persuasive intent of marketing messages and to critically evaluate them. In this paper we argue that this debate requires urgent updating to take into account recent and significant findings from psychology and neuroscience. Substantial evidence now shows that judgements and behaviours, including those relating to consumption, can be strongly influenced by implicitly acquired affective associations, rather than via consciously mediated persuasive information. Contemporary advertising formats typically targeted at children are particularly likely to ‘implicitly persuade’ in this way. The implications for the ethical and empirical agenda are profound, pointing the way for a re-evaluation of what constitutes responsible children’s advertising, a new research agenda and a new approach to media literacy strategies.
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Cites
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Cited by
Terlutter, R., & Capella, M. L. (2013) · Journal of Advertising · doi:10.1080/00913367.2013.774610 · Cited by 447
Reconsidering Advertising Literacy as a Defense Against Advertising Effects
Rozendaal, E., Lapierre, M. A., van Reijmersdal, E. A., & Buijzen, M. (2011) · Media Psychology · doi:10.1080/15213269.2011.620540 · Cited by 396
Buijzen, M., Van Reijmersdal, E. A., & Owen, L. H. (2010) · Communication Theory · doi:10.1111/j.1468-2885.2010.01370.x · Cited by 285
Evaluating Media Literacy Education: Concepts, Theories and Future Directions
Martens, H. (2010) · Journal of Media Literacy Education · doi:10.23860/jmle-2-1-1 · Cited by 253
Digital Advertising to Children
Radesky, J., Chassiakos, Y. (. R., Ameenuddin, N., Navsaria, D., & COUNCIL ON COMMUNICATION AND MEDIA (2020) · Pediatrics · doi:10.1542/peds.2020-1681 · Cited by 158
Metadata
- Authors
- Nairn, A., & Fine, C.
- Venue
- International Journal of Advertising
- Publisher
- Informa UK Limited
- Published
- 2008-01
- Volume
- 27
- Issue
- 3
- Pages
- 447-470
- ISSN
- 0265-0487 (ISSN-L)
- 1759-3948
- OpenAlex
- W1967600097
- Cited by
- 253
- References
- 87
- FWCI
- 45.79
- Type
- journal article
- Language
- en
- Open access
- closed
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- Nairn, A., & Fine, C. (2008). Who’s messing with my mind?: The implications of dual-process models for the ethics of advertising to children. International Journal of Advertising. https://doi.org/10.2501/s0265048708080062
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
