The DOI matches its Crossref record; 88 of the 88 references it cites were found in a registry or an index.
Research into Questionnaire Design: A Summary of the Literature
Open accessAbstract
Some consider responding to survey questions as a sophisticated cognitive process whereby respondents go through, often iterative, steps to process the information provided to them by questions and response options. Others focus more on the interplay between questions and answers as a complex communication process between researchers and respondents, their assumptions, expectations and perceptions. In this article, cognitive and communication research is reviewed that has tested the impact of different question and answer alternatives on the responses obtained. This leads to evidence-based recommendations for market researchers, who frequently have to make decisions regarding various aspects of questionnaire design such as question length and order, question wording, as well as the optimal number of response options and the desirability or otherwise of a ‘don't know’ option or a middle alternative.
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Cites
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The Psychology of Survey Response
Tourangeau, R., Rips, L. J., & Rasinski, K. (2000) · doi:10.1017/cbo9780511819322 · Cited by 4,734
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Cited by
Sarstedt, M., Adler, S. J., Rau, L., & Schmitt, B. (2024) · Psychology & Marketing · doi:10.1002/mar.21982 · Cited by 149
How do collaboration and investments in knowledge management affect process innovation in services?
Ashok, M., Narula, R., & Martinez-Noya, A. (2016) · Journal of Knowledge Management · doi:10.1108/jkm-11-2015-0429 · Cited by 142
Is mindfulness a noticeable quality? Development and validation of the observed mindfulness measure
Bartlett, L., Martin, A. J., Bruno, R., Kilpatrick, M., Sanderson, K., & Neil, A. L. (2022) · Journal of Psychopathology and Behavioral Assessment · doi:10.1007/s10862-021-09936-6 · Cited by 6
Metadata
- Authors
- Lietz, P.
- Venue
- International Journal of Market Research
- Publisher
- SAGE Publications
- Published
- 2010-03
- Volume
- 52
- Issue
- 2
- Pages
- 249-272
- ISSN
- 1470-7853 (ISSN-L)
- 2515-2173
- OpenAlex
- W2086989313
- Cited by
- 313
- References
- 88
- FWCI
- 21.91
- Type
- journal article
- Language
- en
- Open access
- gold
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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