The DOI matches its Crossref record; 40 of the 40 references it cites were found in a registry or an index.
The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement
Abstract
On-line consumer reviews, functioning both as informants and as recommenders, are important in making purchase decisions and for product sales. Their persuasive impact depends on both their quality and their quantity. This paper uses the elaboration likelihood model to explain how level of involvement with a product moderates these relationships. The study produces three major findings: (1) the quality of on-line reviews has a positive effect on consumers' purchasing intention, (2) purchasing intention increases as the number of reviews increases, and (3) low-involvement consumers are affected by the quantity rather than the quality of reviews, but high-involvement consumers are affected by review quantity mainly when the review quality is high. These findings have implications for on-line sellers in terms of how to manage on-line consumer reviews.
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Cites
Measuring the involvement construct
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The Effect of Word of Mouth on Sales: Online Book Reviews
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The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms
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Development of a Tool for Measuring and Analyzing Computer User Satisfaction
Bailey, J. E., & Pearson, S. W. (1983) · Management Science · doi:10.1287/mnsc.29.5.530 · Cited by 2,542
Social Ties and Word-of-Mouth Referral Behavior
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Research works printed but not linked: 4
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Cited by
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Cheung, C. M. K., & Thadani, D. R. (2012) · Decision Support Systems · doi:10.1016/j.dss.2012.06.008 · Cited by 2,005
Cheung, M. Y., Luo, C., Sia, C. L., & Chen, H. (2009) · International Journal of Electronic Commerce · doi:10.2753/jec1086-4415130402 · Cited by 1,286
Erkan, I., & Evans, C. (2016) · Computers in Human Behavior · doi:10.1016/j.chb.2016.03.003 · Cited by 1,188
Use and Impact of Online Travel Reviews
Gretzel, U., & Yoo, K. H. (2008) · Information and Communication Technologies in Tourism 2008 · doi:10.1007/978-3-211-77280-5_4 · Cited by 1,141
Filieri, R. (2015) · Journal of Business Research · doi:10.1016/j.jbusres.2014.11.006 · Cited by 1,083
Metadata
- Authors
- Park, D.-H., Lee, J., & Han, I.
- Venue
- International Journal of Electronic Commerce
- Publisher
- Informa UK Limited
- Published
- 2007-07
- Volume
- 11
- Issue
- 4
- Pages
- 125-148
- ISSN
- 1086-4415 (ISSN-L)
- 1557-9301
- OpenAlex
- W2029186508
- Cited by
- 2,106
- References
- 40
- FWCI
- 73.38
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. https://app.cochat.ai/papers/10.2753/jec1086-4415110405
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- Park, D.-H., Lee, J., & Han, I. (2007). The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. International Journal of Electronic Commerce. https://doi.org/10.2753/jec1086-4415110405
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
