The DOI matches its Crossref record; 117 of the 117 references it cites were found in a registry or an index.
Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review
Open accessAbstract
In order to achieve sustainable development to protect the environment and society, an increasing number of scholars have conducted in-depth research on green marketing and green purchases. Although great achievements have been made in this field, there still is room for further progress. This study reviews 97 papers providing empirical research on green purchase behavior from 2015 to 2020. First, we review the widely used consumer theory and its extended application in recent years. Second, we divide the influencing factors of green purchase behavior into the following three categories and discuss them in detail: individual factors, product attributes and marketing, and social factors. Finally, we put forward the following possible directions for future research. (1) The authors can consider adjustment to the survey objects to weaken the subjectivity of the data. (2) Longitudinal research can be used to assess the impact of education and policies with a lagging effect on consumers. (3) The authors can broaden the research direction towards a cross-cultural background. (4) The behavior of various green products (such as recyclable tires, recycled glass containers, recycled paper) could be explored to enrich the research content. (5) It will be beneficial to combine a variety of consumer theories to explore the green purchase behavior of consumers and break through the existing linear hypothesis path to explore new research methods.
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“Moreover, a recent study (Zhang et al. 2020) stated that the price of green products in the market is relatively higher than that of traditional products.”
From A Study on The Impact of Green Cosmetic, Personal Care Products, And Their Packaging on Consumer’s Purchasing Behavior in Luzon, Philippines (2023) · cites this paper as Zhang et al. 2020
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Cited by
Sorted by citations
Gansser, O. A., & Reich, C. S. (2022) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2022.134629 · Cited by 287
Dangelico, R. M., Alvino, L., & Fraccascia, L. (2022) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2022.122010 · Cited by 218
Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review
Barbu, A., Catană, Ș.-A., Deselnicu, D. C., Cioca, L., & Ioanid, A. (2022) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph192416568 · Cited by 199
Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior
García-Salirrosas, E. E., & Rondon-Eusebio, R. F. (2022) · Sustainability · doi:10.3390/su14148499 · Cited by 170
Luo, B., Li, L., & Ying, S. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.640376 · Cited by 169
Metadata
- Authors
- Zhang, X., & Dong, F.
- Affiliations
- China University of Mining and Technology (CN)
- Corresponding author
- Dong, Feng
- Venue
- International Journal of Environmental Research and Public Health
- Publisher
- MDPI AG
- Published
- 2020-09-11
- Volume
- 17
- Issue
- 18
- Pages
- 6607
- ISSN
- 1660-4601 (ISSN-L)
- PMC
- PMC7559813
- OpenAlex
- W3084826860
- Cited by
- 337
- References
- 117
- Citations by year
- 2026: 39 · 2025: 89 · 2024: 65 · 2023: 58 · 2022: 60 · 2021: 25
- FWCI
- 4.29
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- International Journal of Environmental Research and Public Health (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Funders
- National Natural Science Foundation of China (71974188 and 71573254)
- Humanities and Social Science Fund of Ministry of Education of China (19JDGC011)
- Jiangsu Funds for Social Science (17JDB004)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Pro-Environmental Behavior and Attitudes
- Keywords
- green purchase behavior, green marketing, consumer behavior, sustainable consumption, consumer theory, influencing factors, product attributes, social factors, environmental policy, cross-cultural research, recycled products
- MeSH terms
- Sustainable Development, Conservation of Natural Resources, Consumer Behavior, Culture, Humans, Problem Solving, Surveys and Questionnaires, Marketing
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