Success Counteracting Tobacco Company Interference in Thailand: An Example of FCTC Implementation for Low- and Middle-income Countries
Open accessAbstract
Transnational tobacco companies (TTCs) interfere regularly in policymaking in low- and middle-income countries (LMICs). The WHO Framework Convention for Tobacco Control provides mechanisms and guidance for dealing with TTC interference, but many countries still face ‘how to’ challenges of implementation. For more than two decades, Thailand’s public health community has been developing a system for identifying and counteracting strategies TTCs use to derail, delay and undermine tobacco control policymaking. Consequently, Thailand has already implemented most of the FCTC guidelines for counteracting TTC interference. In this study, our aims are to describe strategies TTCs have used in Thailand to interfere in policymaking, and to examine how the public health community in Thailand has counteracted TTC interference. We analyzed information reported by three groups with a stake in tobacco control policies: Thai tobacco control advocates, TTCs, and international tobacco control experts. To identify TTC viewpoints and strategies, we also extracted information from internal tobacco industry documents. We synthesized these data and identified six core strategies TTCs use to interfere in tobacco control policymaking: (1) doing business with ‘two faces’, (2) seeking to influence people in high places, (3) ‘buying’ advocates in grassroots organizations, (4) putting up a deceptive front, (5) intimidation, and (6) undermining controls on tobacco advertising, promotion and sponsorship. We present three case examples showing where TTCs have employed multiple interference strategies simultaneously, and showing how Thai tobacco control advocates have successfully counteracted those strategies by: (1) conducting vigilant surveillance, (2) excluding tobacco companies from policymaking, (3) restricting tobacco company sales, (4) sustaining pressure, and (5) dedicating resources to the effective enforcement of regulations. Policy implications from this study are that tobacco control advocates in LMICs may be able to develop countermeasures similar to those we identified in Thailand based on FCTC guidelines to limit TTC interference.
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The WHO FCTC establishes evidence-based standards for tobacco control that provide a framework in which tobacco control advocates can play significant roles in securing comprehensive national tobacco control policies.
“WHO Framework Convention on Tobacco Control1 (FCTC) establishes evidence-based standards for tobacco control that provide a framework in which tobacco control advocates can play significant roles in securing comprehensive national tobacco control policies.2–6”
From Role of stakeholders in Nigeria’s tobacco control journey after the FCTC: lessons for tobacco control advocacy in low-income and middle-income countries (2019) · cites this paper as [3]
Section 5.2 (Guidance for LMICs; no page provided) calls the FCTC an international framework for national action and urges advocates to strengthen political and legal systems so stronger tobacco-control laws can be enacted. Section 5.3 recommends advocacy to implement FCTC requirements and guidelines. Our copy does not establish the claim’s more specific characterization of those requirements as “evidence-based standards.” (LLM, conf=0.82)
Experimental — accuracy not yet measuredFew articles focus on countering interference and the role of advocates in this.
“Few articles16–19 focus on countering interference and the role of advocates in this.”
From Needs of LMIC-based tobacco control advocates to counter tobacco industry policy interference: insights from semi-structured interviews (2020) · cites this paper as [16]
The activities advocates engage in to counter tobacco industry interference are aligned with those outlined in the literature on countering tobacco industry interference in LMICs, HICs and supranational settings, and directly address some of the main tobacco industry interference tactics, most notably producing and disseminating information, seeking direct access to policymakers and using front g
“The activities are aligned with those outlined in the literature on countering TII in LMICs,16–19 27–30 HICs31 32 and supranational settings,33 and directly addressing some of the main TII tactics, most notably, producing and disseminating information, seeking direct access to policymakers and using front groups and third parties.9 13–15 34”
From Needs of LMIC-based tobacco control advocates to counter tobacco industry policy interference: insights from semi-structured interviews (2020) · cites this paper as [16]
Similar to successful tobacco control advocacy efforts in other countries, local civil society groups developed close relationships with government officials, provided evidence-based information to policy-makers, and closely monitored swift government actions and industry activity to advance tobacco control in Uruguay.
“Similar to successful tobacco control advocacy efforts in other countries,17579293 local civil society groups developed close relationships with government officials, provided evidence-based information to policy-makers, and closely monitored swift government actions and industry activity to advance tobacco control in Uruguay.”
From Defending strong tobacco packaging and labelling regulations in Uruguay: transnational tobacco control network versus Philip Morris International (2018) · cites this paper as [92]
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Exposing and addressing tobacco industry conduct in low-income and middle-income countries
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- Authors
- Charoenca, N., Mock, J., Kungskulniti, N., Preechawong, S., Kojetin, N., & Hamann, S. L.
- Affiliations
- Mahidol University (TH)
- The University of Osaka (JP)
- Chulalongkorn University (TH)
- Indiana University Bloomington (US)
- Corresponding author
- Kungskulniti, Nipapun
- Venue
- International Journal of Environmental Research and Public Health
- Publisher
- MDPI AG
- Published
- 2012-03-27
- Volume
- 9
- Issue
- 4
- Pages
- 1111-1134
- ISSN
- 1660-4601 (ISSN-L)
- PMC
- PMC3366603
- OpenAlex
- W1996195739
- Cited by
- 50
- References
- 0
- Citations by year
- 2026: 3 · 2025: 1 · 2024: 3 · 2023: 10 · 2022: 5 · 2021: 2 · 2020: 7 · 2018: 4 · 2017: 3 · 2016: 1 · 2015: 3 · 2014: 3 · 2013: 4
- FWCI
- 6.50
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- International Journal of Environmental Research and Public Health (publishedVersion, cc-by)
- Europe PMC (PubMed Central) (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- IUScholarWorks (Indiana University) (submittedVersion, cc-by)
- Funders
- Mahidol University
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Global Public Health Policies and Epidemiology
- Health Sciences › Medicine › Physiology › Smoking Behavior and Cessation
- Health Sciences › Health Professions › General Health Professions › Public Health Policies and Education
- Keywords
- transnational tobacco companies, tobacco industry interference, tobacco control, Framework Convention on Tobacco Control, Thailand, tobacco industry documents, low- and middle-income countries
- MeSH terms
- Smoking Prevention, Consumer Advocacy, Developing Countries, Health Policy, Humans, Policy Making, Smoking, Thailand, World Health Organization, Tobacco Industry
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