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Gluten-Free Products: From Dietary Necessity to Premium Price Extraction Tool
Open accessAbstract
Every year, the Italian National Health Service (NHS) provides about 200,000 celiac people (based on 2017 data) living in Italy with financial support of about 250 million euro to cover the cost of their specific dietary constrains. The existence of gluten-free products of high quality and affordable price is very important for the quality of life of celiac people and the sustainability of public support. Over the last decade, the market for gluten-free products has experienced a dramatic surge, with an increasing shelf space dedicated to these products in supermarkets, and a large variety of products both in terms of kind of agricultural inputs and processing and packaging methods. This study aimed at assessing the offer of gluten-free (GF) pasta in Italian supermarkets, with respect to its ability to meet the needs of celiac people in terms of variety, prices and safety. A hedonic price analysis was performed. Results indicated that GF pasta is sold only in 44% of the 212 stores of the sample, with a price equal to more than twice that of conventional pasta. A premium price was found for the following attributes: small packages, brands specialized in GF products, content in fiber and the presence of quinoa as ingredient.
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Low socioeconomic status may limit access to gluten-free products, which commonly are more expensive.
“Low socioeconomic status may limit the access to gluten-free products, which commonly are more expensive (144-146), and increase the economic burden of families including members with CD (147-149).”
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Metadata
- Authors
- Gorgitano, M. T., & Sodano, V.
- Affiliations
- University of Naples Federico II (IT)
- Corresponding author
- Gorgitano, Maria Teresa
- Venue
- Nutrients
- Publisher
- MDPI AG
- Published
- 2019-08-23
- Volume
- 11
- Issue
- 9
- Pages
- 1997
- ISSN
- 2072-6643 (ISSN-L)
- PMC
- PMC6770068
- OpenAlex
- W2969612718
- Cited by
- 34
- References
- 54
- Citations by year
- 2026: 1 · 2025: 3 · 2024: 11 · 2023: 3 · 2022: 4 · 2021: 11 · 2020: 1
- FWCI
- 3.64
- Type
- journal article
- Language
- en
- Open access
- gold
- dx.doi.org
- Licence
- Locations
- Nutrients (publishedVersion, cc-by)
- Europe PMC (PubMed Central) (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Health Sciences › Medicine › Gastroenterology › Celiac Disease Research and Management
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economics of Agriculture and Food Markets
- Keywords
- gluten-free pasta, celiac disease, premium pricing, food prices, hedonic pricing, quinoa, dietary fiber content, food safety
- MeSH terms
- Celiac Disease, Commerce, Consumer Behavior, Costs and Cost Analysis, Cross-Sectional Studies, Dietary Carbohydrates, Dietary Fiber, Humans, Italy, National Health Programs, Nutritive Value, Models, Economic, Food Packaging, Chenopodium quinoa, Diet, Gluten-Free
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