Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products
Open accessAbstract
Sustainable development is a powerful impetus to achieve the coordination between economic advancement and environmental protection. Therefore, the promotion and adoption of green consumption has attracted increasing attention from academics. As an important tool for multivariate data analyses, structural equation modelling has been extensively used in purchase intention for green products. However, most previous research has recognized green products as a general class when studying their purchase intention, which focused little attention on comparing purchase intention for different kinds of green products. This study extends and tests the theory of planned behavior (TPB) and includes another cognitive construct, that is, environmental concern, to explore purchase intention for different kinds of green products. First, the effect of TPB constructs was examined on purchase intention for utilitarian green products and hedonic green products. Second, a cognitive factor, that is, environmental concern, was used to test its different effects on these two kinds of green products. Third, the indirect effect of environmental concern on purchase intention was measured for these two kinds of green products. The study showed that extended TPB constructs, that is, attitude, perceived behavior control, and environmental concern positively and significantly affected purchase intention for both utilitarian green products and hedonic green products, while subjective norm only significantly and positively affected purchase intention for utilitarian green products. Moreover, the cognitive factor, that is, environmental concern, had a higher effect on purchase intention for utilitarian green products than purchase intention for hedonic green products, and it also had a similar indirect effect on both kinds of green products. This study provides an insight to policymakers, entrepreneurs, and marketers into how to increase purchase intention for different kinds of green products.
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Attitude positively impacts healthy food purchase intention.
“Multiple studies across different geographical and cultural contexts have consistently demonstrated that consumer attitudes strongly predict purchase intention for health-oriented food products [38,83,84,85,86].”
From Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness (2025) · cites this paper as [83]
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BackgroundConsumer Food Waste Behavior among Emerging Adults: Evidence from China
Tsai, W.-C., Chen, X., & Yang, C. K. (2020) · Foods · doi:10.3390/foods9070961 · Cited by 78 · see citing works
“At the same time, ECs were added as the premise in the TPB model [51,67,71,78], as shown in Figure 3.”
BackgroundMethodSobuj, M., Khan, A. M., Habib, M. A., & Islam, M. M. (2021) · Research Journal of Textile and Apparel · doi:10.1108/rjta-10-2019-0052 · Cited by 83 · see citing works
The influence of internal and external factors on the purchase intention of carbon-labeled products
Sun, M., Gao, X.-K., Jing, X.-D., & Cheng, F. (2023) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2023.138272 · Cited by 51 · see citing works
Factors Affecting the Intention to Use E-Wallets during the COVID-19 Pandemic
Ming, K. L. Y., & Jais, M. (2022) · Gadjah Mada International Journal of Business · doi:10.22146/gamaijb.64708 · Cited by 66 · see citing works
“The TPB shows that a person's real behavior in performing such acts is affected explicitly by their behavioral purpose (Zhang et al., 2019).”
Li, Y., Siddik, A. B., Masukujjaman, M., & Wei, X. (2021) · Applied Sciences · doi:10.3390/app11219878 · Cited by 55 · see citing works
“This signifies that the deeper the environmental concern expressed by the customers, the greater the external influence on purchase, internal motivation, and attitude towards the purchase of energy-efficient products, hence corroborating the previous research [23,24,74,116].”
ResultUnderstanding Chinese Residents’ Waste Classification from a Perspective of Intention–Behavior Gap
Zhang, L.-B., Hu, Q., Zhang, S., & Zhang, W.-Y. (2020) · Sustainability · doi:10.3390/su12104135 · Cited by 47 · see citing works
Self-citationGreen entrepreneurship in challenging times: a quantitative approach for European countries
Vasilescu, M., Dimian, G., & Gradinaru, G. (2022) · Economic Research-Ekonomska Istraživanja · doi:10.1080/1331677x.2022.2093767 · Cited by 46
“The consumption of green products has registered an increase, being more and more preferred by the public, especially by the generation of millennials, the most sensitive to environmental problems (Zhang et al., 2019, Muo & Azeez, 2019).”
BackgroundWitek, L., & Kuźniar, W. (2023) · Foods · doi:10.3390/foods13010136 · Cited by 45 · see citing works
“Many studies have demonstrated that intention plays a pivotal role in mediating the transition between an attitude towards purchasing a green product and its purchase [12,14,28,29].”
BackgroundMethodDeterminants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour
Rodrigues, M., Proença, J. F., & Macedo, R. (2023) · Sustainability · doi:10.3390/su151410912 · Cited by 42 · see citing works
Buying Behaviour towards Eco-Labelled Food Products: Mediation Moderation Analysis
Alam, S. S., Wang, C., Masukujjaman, M., Ahmad, I., Lin, C., & Ho, Y. (2023) · Sustainability · doi:10.3390/su15032474 · Cited by 42 · see citing works
A value adoption approach to sustainable consumption in retail stores
Lin, Y., Tseng, T. H., Chang, A., & Yang, C. (2022) · International Journal of Retail & Distribution Management · doi:10.1108/ijrdm-07-2021-0326 · Cited by 46 · see citing works
Factors influencing healthy product consumer behavior: an integrated model of purchase intention
Pérez, J. M., Acevedo-Duque, Á., García-Salirrosas, E. E., Escobar‐Farfán, M., Esponda-Pérez, J. A., Vargas, E. C., Becerra, R. M. Á., & de Fortoul, S. A. (2025) · Frontiers in Public Health · doi:10.3389/fpubh.2025.1576427 · Cited by 34 · see citing works
Susanty, A., Puspitasari, N., Prastawa, H., Listyawardhani, P., & Tjahjono, B. (2021) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.777531 · Cited by 37 · see citing works
Zheng, W., Qiu, H.-L., & Morrison, A. (2023) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph20021349 · Cited by 35 · see citing works
“This was confirmed by positive connections between consumer’s environmental concern and perceived behavioral control on energy-efficient home appliances [75].”
BackgroundEnablers of students' entrepreneurial intentions: findings from PLS-SEM and fsQCA
Sisu, J., Tîrnovanu, A., Patriche, C.-C., Năstase, M., & Schin, G. (2024) · International Journal of Entrepreneurial Behavior & Research · doi:10.1108/ijebr-07-2023-0689 · Cited by 34 · see citing works
Escobar-Farfán, M., García-Salirrosas, E. E., Guerra-Velásquez, M., Veas-González, I., Gómez-Bayona, L., & Gallardo-Canales, R. (2025) · Nutrients · doi:10.3390/nu17071140 · Cited by 36 · see citing works
“Furthermore, research has shown that this relationship extends to environmentally friendly healthy products, where more substantial perceived behavioral control leads to enhanced purchase intentions [83].”
Donation or Discount: Effect of Promotion Mode on Green Consumption Behavior
Zou, J., Tang, Y.-F., Qing, P., Li, H., & Razzaq, A. (2021) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph18041912 · Cited by 33 · see citing works
“Based on this research, Zhang et al. (2019) [8] found that product type had a moderation effect on functional products (vs. hedonic products) and the effect of environmental concern on green product purchase intention was stronger.”
BackgroundGreen Social Media Campaigns: Influencing Consumers’ Attitudes and Behaviors
Ummar, R., Shaheen, K., Bashir, I., Haq, J. U., & Bonn, M. A. (2023) · Sustainability · doi:10.3390/su151712932 · Cited by 32 · see citing works
Baghirov, F., Bozbay, Z., & Zhang, Y. (2023) · International Journal of Tourism Cities · doi:10.1108/ijtc-05-2023-0094 · Cited by 31 · see citing works
Tunji-Olayeni, P., Kajimo-Shakantu, K., & Ayodele, T. (2023) · Smart and Sustainable Built Environment · doi:10.1108/sasbe-06-2022-0126 · Cited by 31 · see citing works
Fashion and sustainability: Evidence from the consumption of second‐hand clothes
Fabiana, S., Valerio, M., Anna, P., & Tani, M. (2024) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.2973 · Cited by 30 · see citing works
Ong, A. K., German, J. D., Almario, A., Vistan, J. M. V., Galang, J. A. P., Dantis, J. R., & Balboa, E. (2024) · Journal of Open Innovation: Technology, Market and Complexity · doi:10.1016/j.joitmc.2024.100283 · Cited by 30 · see citing works
Sulphey, M., & Faisal, S. (2021) · International Journal of Energy Economics and Policy · doi:10.32479/ijeep.10803 · Cited by 30 · see citing works
Liu, F., & Madni, G. R. (2024) · PLoS ONE · doi:10.1371/journal.pone.0296632 · Cited by 29 · see citing works
RetractedPan, J., Teng, Y.-M., Wu, K.-S., & Wen, T. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.1008705 · Cited by 29 · see citing works
Al-kumaim, N. H., Shabbir, M. S., Alfarisi, S., Hassan, S. H., Alhazmi, A. K., Hishan, S., Al-shami, S., Gazem, N. A., Mohammed, F., & Abualrejal, H. (2021) · Sustainability · doi:10.3390/su132212585 · Cited by 28 · see citing works
“Four items adopted from [47,48] measured environmental concern.”
BackgroundMethodBuba, A., Ibrahim, O., & Shehzad, H. (2021) · Aslib Journal of Information Management · doi:10.1108/ajim-05-2021-0128 · Cited by 28 · see citing works
Analysis of the BRICS countries’ pathways towards a low-carbon environment
Sampene, A., Cai, L., Agyeman, F., & Brenya, R. (2021) · BRICS Journal of Economics · doi:10.38050/2712-7508-2021-4-4 · Cited by 27
Zubaidi, N. A. (2020) · Journal of Sustainable Marketing · doi:10.51300/josm-2020-23 · Cited by 27 · see citing works
“…a psychological path that determines favor or disfavor of an individual towards a specific object (Eagly & Chaiken, 2007), while subjective norms are defined as the social pressure that individuals perceive from people important to them to do or not to do a specific behavior (Zhang et al., 2019).”
BackgroundAlam, S. S., Masukujjaman, M., Kokash, H. A., & Hashim, N. M. H. N. (2024) · Journal of remanufacturing · doi:10.1007/s13243-024-00136-5 · Cited by 24 · see citing works
Alam, M. M., Lutfi, A., & Alsaad, A. K. (2023) · Sustainability · doi:10.3390/su15053974 · Cited by 36 · see citing works
“Those with a greater environmental awareness and consciousness are more likely to buy eco-friendly products to demonstrate their concern for the environment [64].”
BackgroundHow Entrepreneurs Perceive Technology in the Digital Era: From Aversion to Adoption
Sánchez, J. G. N. (2025) · Ceniiac · doi:10.64923/ceniiac.e0002 · Cited by 16 · see citing works
Do Personal Norms Predict Citizens’ Acceptance of Green Transport Policies in China
Zhang, L.-B., Sheng, L.-M., Zhang, W.-Y., & Zhang, S. (2020) · Sustainability · doi:10.3390/su12125090 · Cited by 25 · see citing works
Self-citationAlam, S. S., Wang, C.-K., Lin, C.-Y., Masukujjaman, M., & Ho, Y.-H. (2022) · Cogent Business & Management · doi:10.1080/23311975.2022.2135212 · Cited by 23 · see citing works
Cabeza-Ramírez, L. J., Baena, M. G., Luque-Vílchez, M., & Sánchez-Cañizares, S. (2024) · International Journal of Disaster Risk Reduction · doi:10.1016/j.ijdrr.2024.104818 · Cited by 22 · see citing works
Will environmental concern contribute to the transition of household cleaner cooking?
Lin, B., & Wei, K. (2024) · Sustainable cities and society · doi:10.1016/j.scs.2024.105322 · Cited by 22
Wang, Y., Wang, Z., Huang, F., Wang, Z., Zhao, Y., Shuai, J., & Shuai, C. (2023) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2023.138874 · Cited by 23 · see citing works
Din, S. U., Wimalasiri, R., Ehsan, M., Liang, X., Ning, F.-L., Guo, D.-D., Manzoor, Z., Abu-Alam, T., & Abioui, M. (2023) · Frontiers in Energy Research · doi:10.3389/fenrg.2023.1088297 · Cited by 21 · see citing works
“The majority culture in Pakistan is collectivist, and social results have a part in consumers’ purchase decisions (Zhang et al., 2019).”
BackgroundResultInfluentialDurmaz, Y., & Akdoğan, L. (2023) · Environment, Development and Sustainability · doi:10.1007/s10668-023-03083-6 · Cited by 21 · see citing works
“Indeed, various studies have proven that environmental concern is a strong determinant of green consumption intention (Pickett-Baker & Ozaki, 2008; Hartmann and Apaolaza, 2012; Prakash & Pathak, 2016; Zhang et al., 2019; Zheng et al., 2020).”
Ilagan, S. M. C., Ong, A. K. S., German, J. D., Gumasing, M. J. J., & Pabalan, K. M. P. (2024) · Sustainability · doi:10.3390/su16103894 · Cited by 26 · see citing works
“It has been used in several studies to evaluate the causal relationship between the extended TPB constructs towards purchasing sustainable products [80–82].”
MethodKhan, Z., Khan, A., Arwab, M., & Khanam, Z. (2025) · Sustainable Futures · doi:10.1016/j.sftr.2025.100643 · Cited by 17 · see citing works
Espinoza, I. I. B., Alcaraz, J., López, A. J. G., Aryanfar, Y., & Keçebaş, A. (2024) · Sustainable Futures · doi:10.1016/j.sftr.2024.100319 · Cited by 18
Factors of green entrepreneurship in selected emerging markets in the European Union
Misztal, A., & Kowalska, M. (2023) · Environment, Development and Sustainability · doi:10.1007/s10668-023-03811-y · Cited by 18 · see citing works
“Green entrepreneurship is implementing environmental management programmes and ecological processes, covering all activities based on natural resources (Isa et al., 2021; Nikolaou et al., 2011; Zhang et al., 2019).”
Zhang, C., Tang, L., Zhang, J., & Wang, Z.-S. (2023) · Syst. · doi:10.3390/systems11050254 · Cited by 18 · see citing works
Factors Affecting Consumers’ Purchasing of Suboptimal Foods during the COVID-19 Pandemic
Yang, C., & Chen, X.-Q. (2022) · Agriculture · doi:10.3390/agriculture12010099 · Cited by 18 · see citing works
“[56,57] EC2 Human beings must live in harmony with nature for their own future.”
BackgroundChiou, C., Chan, W.-H., Lin, J., & Wu, M.-S. (2021) · Sustainability · doi:10.3390/su13169228 · Cited by 19 · see citing works
Pasquino, M., & Lucarelli, C. (2024) · International Journal of Bank Marketing · doi:10.1108/ijbm-02-2024-0077 · Cited by 30 · see citing works
A quantified model for assessment of drivers of acquiring green buildings by potential clients
Durdyev, S., & Tokbolat, S. (2021) · Environment, Development and Sustainability · doi:10.1007/s10668-021-01589-5 · Cited by 17 · see citing works
“Attitude (ATT), consumer’s perceived behavioral control (PBH), as well as a subjective norm, are the determinants of the PI, according to the Theory of Planned Behavior (TPB) (Leibao Zhang, Fan, Zhang, & Zhang, 2019).”
MethodJørgensen, R. H., Jensen, J. M., & Yang, Y.-K. (2024) · Journal of Product & Brand Management · doi:10.1108/jpbm-09-2023-4699 · Cited by 16 · see citing works
Behavioral Intentions of Bank Employees to Implement Green Finance
Chen, H.-Y., Guo, R., Hung, C.-C., Lin, Z.-H., & Wu, M. (2023) · Sustainability · doi:10.3390/su151511717 · Cited by 16 · see citing works
Chen, S.-L., Su, Y.-S., Diep, G., Sivanandan, P., Sadiq, M., & Phan, T. T. H. (2023) · Environmental science and pollution research international · doi:10.1007/s11356-023-26340-7 · Cited by 16
“…have six items extracted from Green et al. (2012); IEM has seven items taken from Green et al. (2018); green behavior has three items taken from Al ‐ Ghazali and Afsar (2021); green leadership has six items taken from Wengang et al. (2020); and SEP has four items taken from L. Zhang et al. (2019).”
RetractedSezerel, H., & Karagöz, D. (2023) · Sustainability · doi:10.3390/su15043364 · Cited by 17 · see citing works
Bhutto, M. Y., & Rūtelionė, A. (2025) · Social Responsibility Journal · doi:10.1108/srj-11-2024-0770 · Cited by 18 · see citing works
Ng, S. (2023) · Current Issues in Tourism · doi:10.1080/13683500.2023.2228971 · Cited by 15 · see citing works
“Many PEB studies reported that subjective norm was signi fi cantly correlated with support for policy and intention (e.g. Ng, 2021; Ribeiro et al., 2017; Zhang et al., 2019).”
BackgroundA Perspective of Theory of Reasoned Action and Planned Behavior: Purchase Decision
Panjaitan, R., & Cahya, H. N. (2025) · Jurnal Manajemen · doi:10.24912/jm.v29i1.2265 · Cited by 13 · see citing works
“Researchers and practitioners have found TRA and TPB's predictive strength and empirical support valuable tools in understanding and predicting consumer behaviour regarding purchasing decisions (Inthong et al., 2022; Zhang et al., 2019).”
Fostering sustainable entrepreneurial intention: the role of institutional factors
Koe, W., Nordin, N. M., & Othman, R. (2024) · Management & Marketing · doi:10.2478/mmcks-2024-0003 · Cited by 14 · see citing works
“Governmental efforts which simultaneously concentrating on pursuing economic development and environmental protection would lead a country to become a sustainable society (Zhang et al., 2019).”
Akmal, T., Jamil, F., Raza, M. H., Magazzino, C., & Hussain, B. (2023) · Environmental Monitoring & Assessment · doi:10.1007/s10661-023-11685-w · Cited by 14 · see citing works
“The results also show that behaviors regarding waste segregation are driven more by subjective norms than by their capacity and convenience to do so (Zhang et al., 2019).”
BackgroundLin, C. A., Wang, X.-H., & Dam, L. (2023) · Emerging Media · doi:10.1177/27523543231188279 · Cited by 14 · see citing works
“Ko and Jin (2017) suggested that subjective norms positively impacted intentions to purchase utilitarian green products such as energy-ef fi cient household appliances, but not hedonic green products such as organic clothing (Zhang et al., 2019).”
BackgroundTapsoba, P. K., Aoudji, A. K. N., Ouédraogo, F., Dassekpo, I. S., Kestemont, M., Konkobo, M. K., & Achigan-Dako, E. G. (2023) · Farming System · doi:10.1016/j.farsys.2023.100023 · Cited by 17 · see citing works
Rizkalla, N., Lestari, E. D., Arinto, B., Purnamaningsih, P., & Sulistyarini, N. (2022) · Economics Management and Sustainability · doi:10.14254/jems.2022.7-1.4 · Cited by 12 · see citing works
Rukhsar, Yameen, M., & Khanam, Z. (2024) · IIM Ranchi Journal of Management Studies · doi:10.1108/irjms-01-2024-0002 · Cited by 13 · see citing works
Zhang, X., Chao, C.-T., Chiu, Y.-T., & Chen, H.-S. (2024) · Foods · doi:10.3390/foods13101537 · Cited by 13 · see citing works
Understanding sustainable purchase intention of smartphone users interface: Evidence from China
Horani, L. F., & Dong, L. (2023) · Frontiers in Psychology · doi:10.3389/fpsyg.2023.1122801 · Cited by 13 · see citing works
“To this end, the introduction of new psychological variables like “environmental knowledge,” “perceived green value,” and “perceived self-identification” was designated for the purpose of expanding upon the theory to encompass, analyze, and predict the effectiveness of green consumption behavior (Zhang et al., 2019; Y…”
BackgroundLu, Y., & Park, S. D. (2022) · Sustainability · doi:10.3390/su142214704 · Cited by 13 · see citing works
The need for individualization: An open innovation perspective on the case for customized products
Padual, S. R. M., Ong, A. K. S., German, J. D., & Gumasing, M. J. J. (2024) · Acta Psychologica · doi:10.1016/j.actpsy.2024.104473 · Cited by 11 · see citing works
Gul, S., & Ahmed, W. (2024) · Bulletin of business and economics · doi:10.61506/01.00270 · Cited by 12 · see citing works
“Moreover, studies by Chen and Tung (2014), S. Wang et al. (2016), and Zhang et al. (2019) have shown that high EC directly influences AT, SN, and PBC, thereby impacting purchase intention towards eco-friendly products.”
BackgroundRamtiyal, B., Johari, S., Vijayvargy, L., & Prakash, S. (2023) · Journal of Global Operations and Strategic Sourcing · doi:10.1108/jgoss-04-2023-0027 · Cited by 12 · see citing works
Customer adoption of green banking: an extended theory of planned behavior
Jain, A., Behera, B., & Kochhar, K. (2025) · Management Decision · doi:10.1108/md-06-2024-1438 · Cited by 11 · see citing works
Pienwisetkaew, T., Wongsaichia, S., & Ketkaew, C. (2025) · Cleaner and Responsible Consumption · doi:10.1016/j.clrc.2025.100344 · Cited by 12 · see citing works
Luu, D. Q., Chou, S.-Y., Pham, T. M., Nguyen, H., & Pham, T. T. (2024) · SAGE Open · doi:10.1177/21582440241264604 · Cited by 10 · see citing works
“Recent research efforts have aimed to enhance its explanatory power by integrating new components into the TPB model (Chen & Tung, 2014; Zhang et al., 2019).”
Szaban, M., Szymkowiak, A., & Caniëls, M. C. J. (2023) · Global Business and Organizational Excellence · doi:10.1002/joe.22244 · Cited by 12 · see citing works
Chen, J., & Liu, Q. (2023) · Sustainability · doi:10.3390/su15108391 · Cited by 9 · see citing works
Urbatsch, R., & Wang, Y. (2021) · Energy Research & Social Science · doi:10.1016/j.erss.2021.102283 · Cited by 10 · see citing works
From Values to Behavior: Proposition of an Integrating Model
Aride, O., & Pàmies, M. D. M. (2019) · Sustainability · doi:10.3390/su11216170 · Cited by 11 · see citing works
Chen, C.-C., Chai, M., & Lin, P.-H. (2025) · Journal of Computer Assisted Learning · doi:10.1111/jcal.70087 · Cited by 9 · see citing works
Uddin, F., Raza, M. W., & Rasheed, A. (2025) · Environment, Development and Sustainability · doi:10.1007/s10668-024-05793-x · Cited by 9 · see citing works
“Theory of Planned Behaviour (TPB) has been extensively applied in sustainable consumption research world-wide (Hsu et al., 2017; Kim et al., 2013; Nekmahmud et al., 2022; Raza et al., 2023a, 2023b; Tanner& Kast, 2003; Zhang et al., 2019).”
Fatoki, O. (2024) · International Journal of Education and Practice · doi:10.18488/61.v12i3.3825 · Cited by 9 · see citing works
“The TPB is a flexible model, and other variables can be added to improve its explained variance (Zhang, Fan, Zhang, & Zhang, 2019).”
BackgroundIkhsan, M., & Wulandari, R. (2024) · Journal of Islamic Economics Lariba · doi:10.20885/jielariba.vol10.iss1.art9 · Cited by 9 · see citing works
“Several studies (Chan et al., 2018; Freire, 2018; Long et al., 2017; S. Wang et al., 2016; Wu et al., 2016; L. Zhang et al., 2019; Y. Zhang & Li, 2020) show a positive correlation between PBC and interest in green-related products or investment.”
BackgroundBahrainizad, M., & Abedini, F. (2023) · Journal of Foodservice Business Research · doi:10.1080/15378020.2023.2265797 · Cited by 9 · see citing works
“A green product is defined as a product that can be recycled or reused and does lead to the pollution of the earth or the misuse of natural resources (Zhang et al., 2019).”
Ng, S. (2021) · Current Issues in Tourism · doi:10.1080/13683500.2020.1866507 · Cited by 9 · see citing works
“The result is consistent with previous studies as well (e.g. Lu et al., 2009; Zhang et al., 2019).”
ResultKaur, B., Gangwar, V. P., Dash, G., Khan, N., & Alkhoraif, A. A. (2023) · Polish Journal of Environmental Studies · doi:10.15244/pjoes/172037 · Cited by 8 · see citing works
“Previous studies reported similar results [62, 63, 27, 28].”
- Authors
- Zhang, L., Fan, Y., Zhang, W., & Zhang, S.
- Affiliations
- Zhejiang University of Finance and Economics (CN)
- Shanghai University of Finance and Economics (CN)
- Corresponding author
- Zhang, Wenyu
- Venue
- Sustainability
- Publisher
- MDPI AG
- Published
- 2019-08-05
- Volume
- 11
- Issue
- 15
- Pages
- 4222
- ISSN
- 2071-1050 (ISSN-L)
- OpenAlex
- W2965729490
- Cited by
- 206
- References
- 68
- Citations by year
- 2026: 23 · 2025: 31 · 2024: 44 · 2023: 43 · 2022: 26 · 2021: 26 · 2020: 11 · 2019: 2
- FWCI
- 21.32
- Type
- journal article
- Language
- en
- Open access
- gold
- dx.doi.org
- Licence
- Locations
- Sustainability (publishedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Funders
- National Natural Science Foundation of China (51875503, 51475410)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Keywords
- theory of planned behavior, green products, purchase intention, environmental concern, attitudes, perceived behavioral control, subjective norms, sustainable consumption, green consumption
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