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Cited by 24Consumer Retail Behavior StudiesConsumer Market Behavior and PricingUrban and Freight Transport Logistics

Examining the Impact of E-Commerce Growth on the Spatial Distribution of Fashion and Beauty Stores in Seoul

Open access
Park, Sohyun, Lee, Keumsook·2021·Sustainability
DOI 10.3390/su13095185
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Abstract

E-commerce has dramatically expanded its sales, with people being increasingly customed to online shopping. This study aimed to examine changes in the distribution of retail stores that provide fashion and beauty products and services in terms of the number of online shopping transactions and their spatial characteristics in Seoul. For this purpose, we analyzed location data concerning relevant newly opened and closed offline stores from four subgroups between 2015 and 2019. Though more offline stores were newly opened than closed in that period, the number of stores had overall significantly decreased apart from stores providing beauty services, with significant differences in subgroup spatial distribution patterns. We identified local geographic factors affecting retail stores by applying spatial regression models, and we found that the growth of e-commerce was associated with the related to the survival and closure of fashion and beauty stores. While retail store locations are not immediately responsive to changes due to COVID-19, we expect the prolonged COVID-19 outbreak will further facilitate the spatial transformation that has been stimulated by rise of online retailing. Our findings provide important basic data for establishing location plans and management strategies for future fashion and beauty stores, as well as timely evidence-based data to help direct subsequent academic research.

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Crossref · 10.3390/su13095185

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58 of 58 references verified0 citation errors · 0 not checkable

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  • In developing nations, collective values and family-oriented choices frequently influence consumer behavior, and decisions can be significantly influenced by social standing and societal acceptance.

    “Collective values and family-oriented choices frequently influence consumer behavior in developing nations. Decisions can be significantly influenced by social standing and societal acceptance.”

    From AN OVERVIEW OF NEW TRENDS IN THE COSMETICS INDUSTRY (2025) · cites this paper as [29]

  • There are significant differences between purchasing power, brand loyalty, technology engagement, and sustainability concerns of consumers in developed and developing economies.

    “There are a number of significant differences between the purchasing power, brand loyalty, technology engagement, and sustainability concerns of consumers in developed and developing economies.”

    From AN OVERVIEW OF NEW TRENDS IN THE COSMETICS INDUSTRY (2025) · cites this paper as [29]

  • Consumers in developing nations are frequently more concerned with cost, value, and trying new things than consumers in developed nations, who are more likely to appreciate quality, luxury, and brand loyalty.

    “Consumers in developing nations are frequently more concerned with cost, value, and trying new things than consumers in developed nations, who are more likely to appreciate quality, luxury, and brand loyalty.”

    From AN OVERVIEW OF NEW TRENDS IN THE COSMETICS INDUSTRY (2025) · cites this paper as [29]

  • Consumers in industrialized nations like the US, Japan, and Western Europe typically have more disposable income, enabling them to place higher value on quality and brand recognition than on price.

    “Consumers in industrialized nations like the US, Japan, and Western Europe typically have more disposable income, enabling them to place a higher value on quality and brand recognition than on price.”

    From AN OVERVIEW OF NEW TRENDS IN THE COSMETICS INDUSTRY (2025) · cites this paper as [29]

  • Consumer behavior varies greatly across developed and developing economies due to differences in economic situations, social structures, cultural elements, and resource accessibility.

    “In regard to consumer behavior in developed versus developing countries, it should be taken into consideration that due to the differences in economic situations, social structures, cultural elements, and resource accessibility, consumer behavior varies greatly across developed and developing economies.”

    From AN OVERVIEW OF NEW TRENDS IN THE COSMETICS INDUSTRY (2025) · cites this paper as [29]

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Authors
Park, S., & Lee, K.
Affiliations
Sungshin Women's University (KR)
Corresponding author
Lee, Keumsook
ORCID
Park, Sohyun
Venue
Sustainability
Publisher
MDPI AG
Published
2021-05-06
Volume
13
Issue
9
Pages
5185
ISSN
2071-1050 (ISSN-L)
DOI
10.3390/su13095185
OpenAlex
W3157858410
Cited by
24
References
60
Citations by year
2026: 2 · 2025: 3 · 2024: 5 · 2023: 4 · 2022: 8 · 2021: 2
FWCI
4.37
Type
journal article
Language
en
Open access
Licence
Locations
  • Sustainability (publishedVersion, cc-by)
  • RePEc: Research Papers in Economics (submittedVersion)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Funders
National Research Foundation of Korea (NRF-2019S1A5B5A02047082)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
  • Physical Sciences › Engineering › Building and Construction › Urban and Freight Transport Logistics
Keywords
e-commerce development, clothing stores, spatial distribution of retail, online shopping, store closures, store opening, store location, COVID-19 impact on retail, spatial regression, Seoul

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