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A World without Measles and Rubella: Addressing the Challenge of Vaccine Hesitancy
Open accessAbstract
The worldwide elimination of measles and rubella is feasible, but not without overcoming the substantial challenge of vaccine hesitancy. This challenge is complicated by the spread of misinformation and disinformation fueled by rapidly progressing technologies and evolving forms of online communication. The recent COVID-19 pandemic has only added further complexity to this challenge. However, considerable progress has been made in understanding the scope of the problem and the complex factors that influence vaccine hesitancy. Our understanding of evidence-based strategies for addressing vaccine hesitancy has grown significantly, including evidence for effective communication and behavioral interventions. In this article, we review measles and rubella vaccines and vaccine hesitancy. We then provide an overview of evidence-based strategies for addressing vaccine hesitancy, including communication strategies and behavioral interventions. This article is relevant to healthcare professionals, health system leaders, public health professionals, policymakers, community leaders, and any individuals who have a role in addressing vaccine hesitancy in their communities. Finally, we review future directions and major areas of research need.
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Cited by
Sorted by citations
Kara, S. A., & Cakir, B. (2026) · Iranian Journal of Public Health · doi:10.18502/ijph.v54i12.20818
“…still a significant public health issue in Türkiye and around the world due to factors such as the increasing number of high-risk populations, migrant movements, natural disasters, and war situations, as well as the relative decline in vaccination rates, with growing vaccine hesitancy rates (12).”
Metadata
- Authors
- Higgins, D. M., & O’Leary, S. T.
- Affiliations
- Children's Hospital Colorado (US)
- Corresponding author
- O’Leary, Sean T.
- Venue
- Vaccines
- Publisher
- MDPI AG
- Published
- 2024-06-20
- Volume
- 12
- Issue
- 6
- Pages
- 694
- ISSN
- 2076-393X (ISSN-L)
- PMC
- PMC11209163
- OpenAlex
- W4399891548
- Cited by
- 21
- References
- 4
- Citations by year
- 2026: 5 · 2025: 13 · 2024: 3
- FWCI
- 2.01
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Vaccines (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Funders
- U.S. Department of Health and Human Services (T32HP42016)
- Health Resources and Services Administration (T32HP42016)
- Topics
- Social Sciences › Health › Vaccine Coverage and Hesitancy
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Social Sciences › Sociology and Political Science › Risk Perception and Management
- Keywords
- vaccine hesitancy, measles, rubella, measles elimination, rubella elimination, misinformation, disinformation, COVID-19 pandemic, communication strategies, behavioral interventions, measles vaccine, rubella vaccine, public health policy
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![Figure 1 Timeline of significant events in vaccine hesitancy [2,20].](/paper-figures/809ea6498bbd417a913c3a1d0eb6a298/a-world-without-measles-and-rubella-addressing-the-challenge-of-vaccine-figure-1.jpg)