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The Emergence of Service Science: Toward Systematic Service Innovations to Accelerate Co‐Creation of Value
Abstract
The current growth of the service sector in global economies is unparalleled in human history—by scale and speed of labor migration. Even large manufacturing firms are seeing dramatic shifts in percent revenue derived from services. The need for service innovations to fuel further economic growth and to raise the quality and productivity levels of services has never been greater. Services are moving to center stage in the global arena, especially knowledge‐intensive business services aimed at business performance transformation. One challenge to systematic service innovation is the interdisciplinary nature of service, integrating technology, business, social, and client (demand) innovations. This paper describes the emergence of service science, a new interdisciplinary area of study that aims to address the challenge of becoming more systematic about innovating in service.
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Cites
Evolving to a New Dominant Logic for Marketing
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.1.1.24036 · Cited by 14,779
Cited by
Service quality delivery through web sites: a critical review of extant knowledge
Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002) · Journal of the Academy of Marketing Science · doi:10.1177/009207002236911 · Cited by 2,729
Brougham, D., & Haar, J. (2018) · Journal of Management & Organization · doi:10.1017/jmo.2016.55 · Cited by 1,117
What is co-creation? An interactional creation framework and its implications for value creation
Ramaswamy, V., & Ozcan, K. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2017.11.027 · Cited by 735
The Service Revolution and the Transformation of Marketing Science
Rust, R. T., & Huang, M.-H. (2014) · Marketing Science · doi:10.1287/mksc.2013.0836 · Cited by 578
Archetypes of Service Innovation: Implications for Value Cocreation
Helkkula, A., Kowalkowski, C., & Tronvoll, B. (2018) · Journal of Service Research · doi:10.1177/1094670517746776 · Cited by 224
Metadata
- Authors
- Spohrer, J., & Maglio, P. P.
- Venue
- Production and Operations Management
- Publisher
- SAGE Publications
- Published
- 2008-05
- Volume
- 17
- Issue
- 3
- Pages
- 238-246
- ISSN
- 1059-1478 (ISSN-L)
- 1937-5956
- OpenAlex
- W1981742050
- Cited by
- 731
- References
- 1
- FWCI
- 156.49
- Type
- journal article
- Language
- en
- Open access
- closed
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