The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
What Motivates Consumers to Write Online Travel Reviews?
Abstract
The Web provides a fertile ground for word-of-mouth communication and more and more consumers write about and share product-related experiences online. Given the experiential nature of tourism, such first-hand knowledge communicated by other travelers is especially useful for travel decision making. However, very little is known about what motivates consumers to write online travel reviews. A Web-based survey using an online consumer panel was conducted to investigate consumers' motivations to write online travel reviews. Measurement scales to gauge the motivations to contribute online travel reviews were developed and tested. The results indicate that online travel review writers are mostly motivated by helping a travel service provider, concerns for other consumers, and needs for enjoyment/positive self-enhancement. Venting negative feelings through postings is clearly not seen as an important motive. Motivational differences were found for gender and income level. Implications of the findings for online travel communities and tourism marketers are discussed.
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A Second Generation Little Jiffy
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Measuring Motivations for Online Opinion Seeking
Goldsmith, R. E., & Horowitz, D. (2006) · Journal of Interactive Advertising · doi:10.1080/15252019.2006.10722114 · Cited by 727
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Vilpponen, A., Winter, S., & Sundqvist, S. (2006) · Journal of Interactive Advertising · doi:10.1080/15252019.2006.10722120 · Cited by 151
Cited by
Ye, Q., Law, R., Gu, B., & Chen, W. (2011) · Computers in Human Behavior · doi:10.1016/j.chb.2010.04.014 · Cited by 1,163
What makes a useful online review? Implication for travel product websites
Liu, Z., & Park, S. (2015) · Tourism Management · doi:10.1016/j.tourman.2014.09.020 · Cited by 963
Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations
Jeong, E., & Jang, S. (. (2011) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2010.08.005 · Cited by 656
Hospitality and Tourism Online Reviews: Recent Trends and Future Directions
Schuckert, M., Liu, X., & Law, R. (2015) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2014.933154 · Cited by 640
Why do people share their travel experiences on social media?
Oliveira, T., Araujo, B., & Tam, C. (2020) · Tourism Management · doi:10.1016/j.tourman.2019.104041 · Cited by 359
Metadata
- Authors
- Yoo, K. H., & Gretzel, U.
- Venue
- Information Technology & Tourism
- Publisher
- Cognizant, LLC
- Published
- 2008-12-01
- Volume
- 10
- Issue
- 4
- Pages
- 283-295
- ISSN
- 1098-3058 (ISSN-L)
- OpenAlex
- W2002456134
- Cited by
- 451
- References
- 6
- FWCI
- 15.10
- Type
- journal article
- Language
- en
- Open access
- closed
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