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Cited by 122Feminist Theory and Gender StudiesFeminism, Gender, and IntersectionalityPsychoanalysis, Philosophy, and Politics

The DOI matches its Crossref record; 39 of the 39 references it cites were found in a registry or an index.

Woke? Affect, Neoliberalism, Marginalised Identities and Consumer Culture

Kanai, Akane, Gill, Rosalind·2020·New Formations
DOI 10.3898/newf:102.01.2020
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Abstract

Reading the current conjuncture is challenging. Alongside the exigencies of the current global pandemic, we live in a moment of resurgence of right-wing nationalism, populism, and a crisis of the left across the West. At the same time, we observe a different kind of political commonsense emerging in consumer culture. From burger chains and oil companies to fast fashion, there is an increasing saturation of 'feel good' and 'positive' messages of female empowerment, LGBTIQ pride, racial and religious diversity and inclusion, and environmental awareness. In this article, we question how radical politics – especially around gender, race and sexuality – is put to work in current moment as a response to crisis/ crises in this context of corporate 'wokeness'. We analyse the texture of woke capitalism – what it re-articulates and disarticulates – using Stuart Hall's ideas of conjuncture but contribute an explicitly feminist perspective that notes the extent to which these ideological formations operate affectively . We draw on contemporary feminist work illustrating the affective operation of neoliberalism in the production of everyday life and subjectivity. Going beyond a simple diagnosis of incorporation and recuperation of radical movements, we use the case study of woke capitalism to suggest the production of new affective movements structuring the ongoing obduracy of neoliberalism.

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Metadata

Authors
Kanai, A., & Gill, R.
Affiliations
City, University of London (GB)
ORCID
Venue
New Formations
Publisher
Lawrence and Wishart
Published
2020-12-01
Volume
102
Issue
102
Pages
10-27
ISSN
0950-2378 (ISSN-L)
DOI
10.3898/newf:102.01.2020
OpenAlex
W3097676871
Cited by
122
References
39
Citations by year
2026: 24 · 2025: 12 · 2024: 28 · 2023: 26 · 2022: 22 · 2021: 10
FWCI
20.68
Type
journal article
Language
en
Open access
closed
Locations
  • New Formations (publishedVersion)
  • Goldsmiths (University of London) (acceptedVersion)
  • City Research Online (City University London) (acceptedVersion)
  • Project Muse (Johns Hopkins University) (submittedVersion)
Topics
  • Social Sciences › Gender Studies › Feminist Theory and Gender Studies
  • Social Sciences › Sociology and Political Science › Feminism, Gender, and Intersectionality
  • Social Sciences › Psychology › Clinical Psychology › Psychoanalysis, Philosophy, and Politics
Keywords
neoliberalism, affect, consumerism, marginalized identities, gender, race, sexuality, feminist theory, Stuart Hall, conjuncture, radical movements, subjectivity, everyday life, right-wing populism

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