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The SAGE Handbook of Persuasion: Developments in Theory and Practice

Dillard, James, Shen, Lijiang·2012·Sage eBooks

Abstract

The Second Edition of The Sage Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges. | Includes bibliographical references and indexes. | 447 p. | ill. | 26 cm.

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Metadata

Authors
Dillard, J., & Shen, L.
Venue
Sage eBooks
Published
2012
OpenAlex
W336853628
Cited by
650
References
0
FWCI
12.22
Type
book
Language
en
Open access
closed

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CoChat. (2026). Citation check: The SAGE Handbook of Persuasion: Developments in Theory and Practice. https://app.cochat.ai/papers/10.4135/9781452218410
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Dillard, J., & Shen, L. (2012). The SAGE Handbook of Persuasion: Developments in Theory and Practice. Sage eBooks. https://doi.org/10.4135/9781452218410

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.