Countering Misinformation and Fake News Through Inoculation and Prebunking
Open accessAbstract
There has been increasing concern with the growing infusion of misinformation, or “fake news”, into public discourse and politics in many western democracies. Our article first briefly reviews the current state of the literature on conventional countermeasures to misinformation. We then explore proactive measures to prevent misinformation from finding traction in the first place that is based on the psychological theory of “inoculation”. Inoculation rests on the idea that if people are forewarned that they might be misinformed and are exposed to weakened examples of the ways in which they might be misled, they will become more immune to misinformation. We review a number of techniques that can boost people’s resilience to misinformation, ranging from general warnings to more specific instructions about misleading (rhetorical) techniques. We show that based on the available evidence, inoculation appears to be a promising avenue to help protect people from misinformation and “fake news”.
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One reason for sharing disinformation is to advance political or economic agendas, such as delaying climate change policies or undermining tobacco regulations.
“One reason for sharing disinformation is to advance political or economic agendas, such as delaying climate change policies or undermining tobacco regulations (Lewandowsky, 2021).”
From Learning to evaluate sources of science (mis)information on the internet: Assessing students' scientific online reasoning (2025) · cites this paper as Lewandowsky, 2021
The Conclusion says political actors create misinformation in pursuit of political and economic objectives. The sections on inoculation describe climate misinformation and tobacco-industry efforts to undermine the medical consensus about smoking, but do not say these efforts were intended to delay climate policies or undermine tobacco regulations; no page numbers are available in our copy. (LLM, conf=0.84)
Experimental — accuracy not yet measuredMisinformation uptake and resistance to correction are shaped by cognitive, affective, and identity-related processes.
“These vulnerabilities are consistent with broader literature showing that misinformation uptake and resistance to correction are shaped by cognitive, affective, and identity-related processes (Ecker et al., 2022; Lewandowsky and van der Linden, 2021).”
From Enhancement of modern defense capabilities by convergence of cognitive neuroscience and artificial intelligence (2026) · cites this paper as Lewandowsky and van der Linden, 2021
Evidence suggests that pre-bunking can be quite effective at helping individuals identify and resist science misinformation.
“Evidence suggests that pre-bunking can be quite effective at helping individuals identify and resist science misinformation (e.g., Lewandowsky & van der Linden, 2021;van der Linden, 2023).”
From Learning to evaluate sources of science (mis)information on the internet: Assessing students' scientific online reasoning (2025) · cites this paper as Lewandowsky & van der Linden, 2021
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“These vulnerabilities are consistent with broader literature showing that misinformation uptake and resistance to correction are shaped by cognitive, affective, and identity-related processes (Ecker et al., 2022; Lewandowsky and van der Linden, 2021).”
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- Authors
- Lewandowsky, S., & van der Linden, S.
- Affiliations
- The University of Western Australia (AU)
- Department of Psychology, University of Cambridge, Cambridge
- Corresponding author
- Lewandowsky, Stephan
- Venue
- European Review of Social Psychology
- Publisher
- Informa UK Limited
- Published
- 2021-02-22
- Volume
- 32
- Issue
- 2
- Pages
- 348-384
- ISSN
- 1046-3283 (ISSN-L)
- 1479-277X
- OpenAlex
- W3130700834
- Cited by
- 773
- References
- 22
- Citations by year
- 2026: 144 · 2025: 181 · 2024: 154 · 2023: 173 · 2022: 91 · 2021: 29 · 2020: 1
- FWCI
- 154.87
- Type
- journal article
- Language
- en
- Open access
- Licence
- other-oa
- Locations
- European Review of Social Psychology (publishedVersion)
- Bristol Research (University of Bristol) (submittedVersion, other-oa)
- Topics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Social Sciences › Psychology › Social Psychology › Deception detection and forensic psychology
- Social Sciences › Communication › Communication and COVID-19 Impact
- Keywords
- misinformation, fake news, inoculation, prebunking, misinformation resistance, political communication, public discourse
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