The DOI matches its Crossref record.
Groundswell: winning in a world transformed by social technologies
Abstract
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Cover, p. 2.
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Citations
Cited by
Social media: The new hybrid element of the promotion mix
Mangold, W. G., & Faulds, D. J. (2009) · Business Horizons · doi:10.1016/j.bushor.2009.03.002 · Cited by 4,111
Lin, K.-Y., & Lu, H.-P. (2011) · Computers in Human Behavior · doi:10.1016/j.chb.2010.12.009 · Cited by 1,616
Introducing COBRAs: Exploring motivations for brand-related social media use
Muntinga, D. G., Moorman, M., & Smit, E. G. (2011) · International Journal of Advertising · doi:10.2501/ija-30-1-013-046 · Cited by 1,468
How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
Smith, A. N., Fischer, E., & Yongjian, C. (2012) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.01.002 · Cited by 1,044
Smailhodzic, E., Hooijsma, W., Boonstra, A., & Langley, D. J. (2016) · BMC Health Services Research · doi:10.1186/s12913-016-1691-0 · Cited by 827
Metadata
- Venue
- Choice Reviews Online
- Publisher
- American Library Association
- Published
- 2008-11-01
- Volume
- 46
- Issue
- 03
- Pages
- 46-1586-46-1586
- ISSN
- 0009-4978 (ISSN-L)
- 1523-8253
- OpenAlex
- W2021945153
- Cited by
- 787
- References
- 0
- Type
- book review
- Language
- en
- Open access
- closed
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- Groundswell: winning in a world transformed by social technologies. (2008). Choice Reviews Online. https://doi.org/10.5860/choice.46-1586
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
