The DOI matches its Crossref record.
Groundswell: winning in a world transformed by social technologies
Abstract
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Cover, p. 2.
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Citations
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Smith, A. N., Fischer, E., & Yongjian, C. (2012) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2012.01.002 · Cited by 1,044
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An evaluation of an online peer support forum for university students with depressive symptoms
Horgan, A., McCarthy, G., & Sweeney, J. (2013) · Archives of Psychiatric Nursing · doi:10.1016/j.apnu.2012.12.005 · Cited by 127
Cyber-Libertarianism 2.0: A Discourse Theory/Critical Political Economy Examination
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Majeed, M., Tijani, A., Ofori, K. S., Abubakari, A., & Ampong, G. O. A. (2025) · Cogent Social Sciences · doi:10.1080/23311886.2025.2457230 · Cited by 3
Metadata
- Venue
- Choice Reviews Online
- Publisher
- American Library Association
- Published
- 2008-11-01
- Volume
- 46
- Issue
- 03
- Pages
- 46-1586-46-1586
- ISSN
- 0009-4978 (ISSN-L)
- 1523-8253
- OpenAlex
- W2021945153
- Cited by
- 787
- References
- 0
- Type
- book review
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
