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Memorable Tourism Experiences: Scale Development

Open access
Chandralal, Lalith, Valenzuela, Fredy-Roberto·2015·Contemporary Management Research

Abstract

This paper presents the findings of a research intended to develop a reliable and valid measurement instrument for memorable tourism experiences from the perspectives of more regular and typical leisure-oriented travellers. The exploratory stage involved data analysis of 100 travel blog narratives and 35 in-depth interviews and the subsequent quantitative stage gathered data through a survey of 700 respondents who had visited some of the major tourist sites in Australia. The study confirmed a reliable and valid MTE instrument having 34 items across the ten experiential dimensions: authentic local experiences; novel experiences; self-beneficial experiences; significant travel experiences; serendipitous and surprising experiences; local hospitality; social interactions; impressive local guides and tour operators; fulfilment of personal travel interests and affective emotions. However, the relative importance of these dimensions can differ according to the destinations and travellers’ demographic characteristics. The results provide important managerial implications for destination marketing efforts. Keywords: Memorable Tourism Experiences (MTEs), Tourist Experience, Instrument Development To cite this document: Lalith Chandralal and Fredy-Roberto Valenzuela, "Memorable Tourism Experiences: Scale Development", Contemporary Management Research, Vol.11, No.3, pp. 291-310, 2015. Permanent link to this document: http://dx.doi.org/10.7903/cmr.13822

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Metadata

Authors
Chandralal, L., & Valenzuela, F.-R.
Venue
Contemporary Management Research
Published
2015-08-27
Volume
11
Issue
3
Pages
291-310
ISSN
1813-5498 (ISSN-L)
OpenAlex
W1901128487
Cited by
176
References
8
FWCI
14.40
Type
journal article
Language
en
Open access
bronze

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CoChat. (2026). Citation check: Memorable Tourism Experiences: Scale Development. https://app.cochat.ai/papers/10.7903/cmr.13822
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Chandralal, L., & Valenzuela, F.-R. (2015). Memorable Tourism Experiences: Scale Development. Contemporary Management Research. https://doi.org/10.7903/cmr.13822

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