Holbrook, Morris B.

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Holbrook, M. B., & Hirschman, E. C. (1982) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies

Cited by 8,275

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Chaudhuri, A., & Holbrook, M. B. (2001) · Journal of Marketing

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

Cited by 6,674

Hedonic Consumption: Emerging Concepts, Methods and Propositions

Hirschman, E. C., & Holbrook, M. B. (1982) · Journal of Marketing

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies

Cited by 5,616

Nostalgia and consumption preferences: some emerging patterns of consumer tastes

Holbrook, M. B. (1993) · Journal of Consumer Research

Nostalgia and Consumer BehaviorConsumer Behavior in Brand Consumption and Identification

Cited by 736

Some exploratory findings on the development of musical tastes.

Holbrook, M. B., & Schindler, R. M. (1989) · Journal of Consumer Research

Music History and CultureConsumer Behavior in Brand Consumption and Identification

Cited by 541

Beyond Attitude Structure: Toward the Informational Determinants of Attitude

Holbrook, M. B. (1978) · Journal of Marketing Research

Social and Intergroup PsychologyCognitive and psychological constructs research

Cited by 435

Nostalgic bonding: exploring the role of nostalgia in the consumption experience

Holbrook, M. B., & Schindler, R. M. (2003) · Journal of Consumer Behaviour

Nostalgia and Consumer BehaviorConsumer Behavior in Brand Consumption and Identification

Cited by 349

Nostalgia for early experience as a determinant of consumer preferences

Schindler, R. M., & Holbrook, M. B. (2003) · Psychology & Marketing

Nostalgia and Consumer BehaviorConsumer Behavior in Brand Consumption and Identification

Cited by 341

Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes

Holbrook, M. B., & Schindler, R. M. (1996) · Journal of Business Research

Nostalgia and Consumer BehaviorConsumer Behavior in Brand Consumption and Identification

Cited by 208