Payne, Adrian

Managing the co-creation of value

Payne, A. F., Storbacka, K., & Frow, P. (2008) · Journal of the Academy of Marketing Science

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 3,502

Managing Co-creation Design: A Strategic Approach to Innovation

Frow, P., Nenonen, S., Payne, A., & Storbacka, K. (2015) · British Journal of Management

Service and Product InnovationInnovation and Knowledge Management

Cited by 518

The customer value proposition: evolution, development, and application in marketing

Payne, A., Frow, P., & Eggert, A. (2017) · Journal of the Academy of Marketing Science

Marketing and Advertising StrategiesService and Product Innovation

Cited by 440

A stakeholder perspective of the value proposition concept

Frow, P., & Payne, A. (2011) · European Journal of Marketing

Service and Product InnovationBusiness Strategies and Innovation

Cited by 424

The role of multichannel integration in customer relationship management

Payne, A., & Frow, P. (2004) · Industrial Marketing Management

Corporate Governance and ManagementCustomer Service Quality and Loyalty

Cited by 367

Relationship Marketing: Looking Backwards towards the Future

Payne, A., & Frow, P. (2017) · Journal of Services Marketing

Customer Service Quality and LoyaltyMarketing and Advertising Strategies

Cited by 216

Toward a comprehensive framework of value proposition development: From strategy to implementation

Payne, A., Frow, P., Steinhoff, L., & Eggert, A. (2020) · Industrial Marketing Management

Business Strategies and InnovationMarketing and Advertising Strategies

Cited by 90