Hoffman, Donna L.

Building consumer trust online

Hoffman, D. L., Novak, T. P., & Peralta, M. (1999) · Communications of the ACM

Privacy, Security, and Data ProtectionTechnology Adoption and User Behaviour

Cited by 2,132

Flow online: lessons learned and future prospects.

Hoffman, D. L., & Novak, T. P. (2009) · Journal of Interactive Marketing

Flow Experience in Various FieldsDigital Marketing and Social Media

Cited by 954

Bridging the Racial Divide on the Internet

Hoffman, D. L., & Novak, T. P. (1998) · Science

ICT Impact and PoliciesInformation Society and Technology Trends

Cited by 450

Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects

Novak, T. P., & Hoffman, D. L. (2019) · Journal of the Academy of Marketing Science

Consumer Behavior in Brand Consumption and IdentificationAI in Service Interactions

Cited by 332

The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition

Novak, T. P., & Hoffman, D. L. (2009) · Journal of Consumer Research

Decision-Making and Behavioral EconomicsConsumer Retail Behavior Studies

Cited by 200

How Artificial Intelligence Constrains the Human Experience

Valenzuela, A., Puntoni, S., Hoffman, D., Castelo, N., De Freitas, J., Dietvorst, B., Hildebrand, C., Huh, Y. E., Meyer, R., Sweeney, M. E., et al. (2024) · Journal of the Association for Consumer Research

Ethics and Social Impacts of AIAI in Service Interactions

Cited by 81

The evolving consumer IoT: A novel framework for marketing strategy based on assemblage theory

Hoffman, D. L., & Novak, T. P. (2025) · Journal of Product Innovation Management

Service and Product InnovationAI in Service Interactions

Cited by 6