CoChat
Sign Up
Cited by 637Focus Groups and Qualitative MethodsQualitative Research Methods and EthicsDigital Marketing and Social Media

The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.

Netnography

Kozinets, Robert V.·2015·The International Encyclopedia of Digital Communication and Society
DOI 10.1002/9781118767771.wbiedcs067
Open this paper in CoChat — free account

Abstract

Netnography is a specific approach to conducting ethnography on the internet. It is a qualitative, interpretive research methodology that adapts traditional ethnographic techniques to the study of social media. As discussed in this entry, Netnography adds specific practices that include locating communities and topics, narrowing data, handling large digital datasets, analyzing digitally contextualized data, and navigating difficult online ethical matters and research procedures. The nature of researcher immersion and ethnographic (or “netnographic”) participation is also treated rigorously within netnography. The new approach has gained wide acceptance within business research and is spreading to other fields.

Overview

Integrity signals

Registry

Crossref · 10.1002/9781118767771.wbiedcs067

Cites

15 of 15 references verified0 citation errors · 0 not checkable

Statistics

Recomputing p-values needs the paper’s full text.

Verification

Claims the paper makes

This paper’s full text isn’t openly available, so its claims and self-check weren’t run. The registry and citation checks still apply.

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Citations

Cites

Show all 15 references

Cited by

Sorted by citations

Items 101–200 of 637

Related

See all

Metadata

Authors
Kozinets, R. V.
Affiliations
York University (CA)
Corresponding author
Kozinets, Robert V.
ORCID
Kozinets, Robert V.
Venue
The International Encyclopedia of Digital Communication and Society
Publisher
Wiley
Published
2015-02-11
Pages
1-8
DOI
10.1002/9781118767771.wbiedcs067
OpenAlex
W4248042616
Cited by
635
References
15
Citations by year
2026: 80 · 2025: 85 · 2024: 65 · 2023: 88 · 2022: 71 · 2021: 67 · 2020: 57 · 2019: 38 · 2018: 44 · 2017: 26 · 2016: 13 · 2015: 1
Type
reference entry
Language
en
Open access
closed
Licence
doi.wiley.com/10.1002/tdm_license_1.1 (tdm)
Locations
The International Encyclopedia of Digital Communication and Society (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Focus Groups and Qualitative Methods
  • Social Sciences › Sociology and Political Science › Qualitative Research Methods and Ethics
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords
netnography, digital ethnography, social media research, online communities, researcher immersion, online research ethics, digital data analysis, business research methods

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review