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Methods of coping with social desirability bias: A review
Abstract
Social desirability is one of the most common sources of bias affecting the validity of experimental and survey research findings. From a self‐presentational perspective, social desirability can be regarded as the resultant of two separate factors: self‐deception and other‐deception. Two main modes of coping with social desirability bias are distinguished. The first mode comprises two methods aimed at the detection and measurement of social desirability bias: the use of social desirability scales, and the rating of item desirability. A second category comprises seven methods to prevent or reduce social desirability bias, including the use of forced‐choice items, the randomized response technique, the bogus pipeline, self‐administration of the questionnaire, the selection of interviewers, and the use of proxy subjects. Not one method was found to excel completely and under all conditions in coping with both other‐deceptive and self‐deceptive social desirability bias. A combination of prevention and detection methods offers the best choice available.
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“On the other hand, F/BBT agents entirely refrain from demonstrating negative sentiments when they are distant from their acquaintances/neighbours to maintain a positive social image, similar to humans (Nederhof, 1985).”
From Humanoid Agents: Platform for Simulating Human-like Generative Agents (2023) · cites this paper as Nederhof, 1985
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Carrillo, B., Barbieri, C., Knollenberg, W., & Edwards, M. B. (2020) · Journal of Travel Research · doi:10.1177/0047287519880018 · Cited by 11
Do self-reported motivators really motivate higher performance?
Lourenço, S. M. (2020) · Management Accounting Research · doi:10.1016/j.mar.2019.100676 · Cited by 11
Tran, Y., Yamamoto, T., & Sato, H. (2020) · Transportation Research Part A Policy and Practice · doi:10.1016/j.tra.2020.02.012 · Cited by 11
‘No, I cannot just walk away’: government career entrenchment in China
Chen, C., & Xu, C. (2020) · International Review of Administrative Sciences · doi:10.1177/0020852319884624 · Cited by 14
“Polite interaction and “good rapport” can reduce bias and help with accurate responses (Nederhof, 1985: 273).”
Evaluating The Virtues Project as a leadership development programme
Newstead, T., Dawkins, S., Macklin, R., & Martin, A. J. (2020) · Leadership · doi:10.1177/1742715019899845 · Cited by 17
“Various methods of detection and measures of social desirability have been developed, but none work absolutely nor under all conditions (Nederhof, 1985).”
BackgroundMethodRiquelme, H. E., Rios, R. E., & Gadallah, A. S. (2019) · International Journal of Bank Marketing · doi:10.1108/ijbm-08-2019-0280 · Cited by 14
The reification of structural violence in video games
Denham, J., Hirschler, S. A., & Spokes, M. (2019) · Crime Media Culture An International Journal · doi:10.1177/1741659019881040 · Cited by 13
Vorlaufer, T. (2019) · Journal of Behavioral and Experimental Economics · doi:10.1016/j.socec.2019.07.001 · Cited by 11
An assessment of teaching and learning about sustainability across the higher education curriculum
Michel, J. (2019) · Environmental Education Research · doi:10.1080/13504622.2019.1607260 · Cited by 11
“ethical and moral topics, like sustainably (Cronbach & Meehl, 1955; Nederhof, 1985), and was likely evident in students’ attitudes, as they all reported very high.”
BackgroundVeselý, A., Ochrana, F., & Nekola, M. (2018) · NISPAcee Journal of Public Administration and Policy · doi:10.2478/nispa-2018-0020 · Cited by 11
“Th ere are several methods how to reduce the social desirability bias, e.g. by asking indirect questions (Nederhof 1985).”
MethodEwart, J., O’Donnell, K., & Chrzanowski, A. (2018) · doi:10.1177/1464884917718659 · Cited by 11
“The combination of forced-choice questions, questions framed in neutral terms and questionnaires completed anonymously focused on reducing social desirability bias (Nederhof, 1985).”
BackgroundKaya, N., Aştı, T. A., Kaya, I., Yaylaci, S., Kaya, H., Turan, N., & Aydın, G. Ö. (2016) · Eastern Mediterranean Health Journal · doi:10.26719/2016.22.11.824 · Cited by 12
“To reduce social desirability bias, a randomized response technique was used (16,17).”
MethodSelf-reports of information seeking: Is social desirability in play?
Neuberger, L. (2016) · Atlantic Journal of Communication · doi:10.1080/15456870.2016.1208661 · Cited by 10
“Social desirability can be a characteristic of specific items, that is, there are some items that elicit more socially desirable answers than others (King & Bruner, 2000; Nederhof, 1985; Orne, 1969).”
BackgroundImplementing Role-Changing Versus Time-Changing Innovations in Health Care
Nembhard, I. M., Morrow, C. T., & Bradley, E. H. (2015) · Medical Care Research and Review · doi:10.1177/1077558715592315 · Cited by 10
“…questions to assess implementation allowed for data collection from a large number of hospitals while minimizing social desirability bias (Nederhof, 1985); the multi-item scale used for management engagement was reliable in this sample (Cronbach’s α = .82); and we found effects using…”
MethodNon-financial employment commitment: some correlates and a cross-national comparison
Snir, R. (2014) · doi:10.1108/ccm-10-2012-0091 · Cited by 11
Climate Change: Leveraging LegacyPreprint
Vandenbergh, M. P., & Toner, K. E. (2014) · SSRN Electronic Journal · doi:10.2139/ssrn.2397818 · Cited by 9
Parents’ satisfaction with repair of paediatric cleft lip/cleft palate in Honduras
Rivera, M. E., Hexem, K., Womer, J. W., Vinelli, E., & Feudtner, C. (2013) · Paediatrics and International Child Health · doi:10.1179/2046905513y.0000000056 · Cited by 11
Estimating Characteristics of the Foreign-Born by Legal Status: An Evaluation of Data and Methods
Judson, D., & Swanson, D. A. (2011) · doi:10.1007/978-94-007-1272-0 · Cited by 11
Journalism students: Left-wing and politically motivated?
Hopmann, D., Elmelund-Præstekær, C., & Levinsen, K. (2010) · Journalism · doi:10.1177/1464884910379706 · Cited by 11
“First, respondents might possibly answer according to what they think is socially desirable (cf. Nederhof, 1985).”
BackgroundProjective-Inventory: An Indigenous Approach to Personality Assessment
Puhan, B. N. (1995) · doi:10.1177/097133369500700202 · Cited by 11
Green Crowdfunding: An Empirical Study of Success Factors
Corsini, F., Appio, F. P., & Frey, M. (2024) · IEEE Transactions on Engineering Management · doi:10.1109/tem.2024.3381437 · Cited by 16
“To mitigate social desirability bias or the propensity for respondents to provide overly favorable responses, as indicated by Nederhof [86], the anonymity of survey participants was preserved.”
BackgroundAnderson, J., Anderson, A., Friedrich, N., & Teichert, L. (2016) · International perspectives on early childhood education and development · doi:10.1007/978-981-10-2075-9_4 · Cited by 12
Knowing But Not Doing: Convergent Morality and Divergent Action in LLMs
Huang, J.-T., Qin, J., Qiu, X., Levy, S., Kaufman, M. R., & Dredze, M. (2026) · arXiv.org · doi:10.48550/arxiv.2601.07972 · Cited by 10
“In humans, self-report questionnaires often diverge from real-world behavior, as social desirability pressures (Grimm, 2010; Nederhof, 1985) and context-dependent reasoning (Skimina et al., 2019; Lee et al., 2022) can decouple what individuals claim to value from what they actually do.”
da Silva, T. A. A., Bezerra, E. L. C., Silva, M. J. D. B., & Campos, P. D. O. (2025) · Social Network Analysis and Mining · doi:10.1007/s13278-025-01542-8 · Cited by 9
“Specifically, we divided the scales’ items into dif - ferent sections of the questionnaire, collected data through a self-report online questionnaire, and assured respondents’ anonymity (Nederhof 1985 ; Podsakoff et al. 2003 ).”
Privacy Perspectives and Practices of Chinese Smart Home Product Teams
He, S.-J., Lei, Y., Zhan, X., Zhang, C., Ye, J., Abu-Salma, R., & Such, J. M. (2025) · IEEE Symposium on Security and Privacy · doi:10.1109/sp63933.2026.00014 · Cited by 10
“Lastly, as with all self-reported data, our findings might be influenced by social desirability bias [77].”
Toward resilient urban environments: Transition pathways in nature-based solutions
Viljanen, A., Harju, C., Harmanen, J., Lähtinen, K., & Toppinen, A. (2025) · Futures · doi:10.1016/j.futures.2025.103595 · Cited by 10
A Credibility Revolution for Relationship Science: Where Can We Step Up Our Game?
Joel, S., Eastwick, P. W., & Khera, D. S. (2025) · Social and Personality Psychology Compass · doi:10.1111/spc3.70042 · Cited by 10
Wang, Y., Xie, H., Hua, Y., Jin, B., & Qiu, Z. (2024) · Humanities and Social Sciences Communications · doi:10.1057/s41599-024-04321-6 · Cited by 10
“Second, it may result from “ social desirability bias, ” where respondents align their answers with societal expectations (Nederhof, 1985).”
Juhari, M. L., Arifin, K., Aiyub, K., & Ismail, Z. S. (2024) · Heliyon · doi:10.1016/j.heliyon.2024.e40396 · Cited by 10
RetractedLau, A. K. W., Lee, P. K. C., & Cheng, T. C. E. (2024) · Production Planning & Control · doi:10.1080/09537287.2024.2359547 · Cited by 12
“Additional measures of social desirability bias can be adopted in the future (Nederhof 1985).”
Harel, D., Wu, Y., Levis, B., Fan, S., Sun, Y., Xu, M., Rice, D. B., Boruff, J. T., Markham, S., Ioannidis, J. P. A., et al. (2024) · Journal of Affective Disorders · doi:10.1016/j.jad.2024.06.033 · Cited by 11
Rebels with a cause? How norm violations shape dominance, prestige, and influence granting
Kleef, G. A. V., Wanders, F., Vianen, A. E. M. V., Dunham, R. L., Du, X., & Homan, A. C. (2023) · PLoS ONE · doi:10.1371/journal.pone.0294019 · Cited by 13
Fu, H., & Zhang, Z. (2023) · Current Psychology · doi:10.1007/s12144-023-04941-2 · Cited by 10
“In order to reduce the influence of social desirability, the instructions for each scale reminded participants that their participation was completely confidential and anonymous (Nederhof, 1985).”
Cyber Suraksha: a card game for smartphone security awareness
Shah, P. R., & Agarwal, A. (2023) · Information and Computer Security · doi:10.1108/ics-05-2022-0087 · Cited by 15
Echo chambers, polarization, and “Post-truth”: In search of a connection
Munroe, W. (2023) · Philosophical Psychology · doi:10.1080/09515089.2023.2174426 · Cited by 15
“Social-desirability bias can affect responses on explicit measures (Nederhof, 1985), and recent evidence suggests that some study participants may engage in expressive responding on political surveys, using surveys as a form of partisan cheer-leading in which they report attitudes they don’t…”
Metadata
- Authors
- Nederhof, A. J.
- Corresponding author
- Nederhof, Anton J.
- Venue
- European Journal of Social Psychology
- Publisher
- Wiley
- Published
- 1985-07
- Volume
- 15
- Issue
- 3
- Pages
- 263-280
- ISSN
- 0046-2772 (ISSN-L)
- 1099-0992
- OpenAlex
- W2046622454
- Cited by
- 2,340
- References
- 0
- Citations by year
- 2026: 159 · 2025: 218 · 2024: 182 · 2023: 188 · 2022: 175 · 2021: 186 · 2020: 162 · 2019: 144 · 2018: 134 · 2017: 109 · 2016: 100 · 2015: 114 · 2014: 97 · 2013: 68 · 2012: 60
- FWCI
- 21.96
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- European Journal of Social Psychology (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Physical Sciences › Mathematics › Statistics and Probability › Survey Sampling and Estimation Techniques
- Keywords
- social desirability bias, self-presentation, self-deception, Social Desirability Scale, randomized response, bogus pipeline, self-administered questionnaire, bias detection, bias prevention
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