Cited by 2,340Survey Methodology and NonresponsePsychometric Methodologies and TestingSurvey Sampling and Estimation Techniques

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Methods of coping with social desirability bias: A review

Nederhof, Anton J.·1985·European Journal of Social Psychology

Abstract

Social desirability is one of the most common sources of bias affecting the validity of experimental and survey research findings. From a self‐presentational perspective, social desirability can be regarded as the resultant of two separate factors: self‐deception and other‐deception. Two main modes of coping with social desirability bias are distinguished. The first mode comprises two methods aimed at the detection and measurement of social desirability bias: the use of social desirability scales, and the rating of item desirability. A second category comprises seven methods to prevent or reduce social desirability bias, including the use of forced‐choice items, the randomized response technique, the bogus pipeline, self‐administration of the questionnaire, the selection of interviewers, and the use of proxy subjects. Not one method was found to excel completely and under all conditions in coping with both other‐deceptive and self‐deceptive social desirability bias. A combination of prevention and detection methods offers the best choice available.

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Metadata

Authors
Nederhof, A. J.
Corresponding author
Nederhof, Anton J.
Venue
European Journal of Social Psychology
Publisher
Wiley
Published
1985-07
Volume
15
Issue
3
Pages
263-280
ISSN
  • 0046-2772 (ISSN-L)
  • 1099-0992
OpenAlex
W2046622454
Cited by
2,340
References
0
Citations by year
2026: 159 · 2025: 218 · 2024: 182 · 2023: 188 · 2022: 175 · 2021: 186 · 2020: 162 · 2019: 144 · 2018: 134 · 2017: 109 · 2016: 100 · 2015: 114 · 2014: 97 · 2013: 68 · 2012: 60
FWCI
21.96
Type
journal article
Language
en
Open access
closed
Locations
European Journal of Social Psychology (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
  • Physical Sciences › Mathematics › Statistics and Probability › Survey Sampling and Estimation Techniques
Keywords
social desirability bias, self-presentation, self-deception, Social Desirability Scale, randomized response, bogus pipeline, self-administered questionnaire, bias detection, bias prevention

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