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Methods of coping with social desirability bias: A review
Abstract
Social desirability is one of the most common sources of bias affecting the validity of experimental and survey research findings. From a self‐presentational perspective, social desirability can be regarded as the resultant of two separate factors: self‐deception and other‐deception. Two main modes of coping with social desirability bias are distinguished. The first mode comprises two methods aimed at the detection and measurement of social desirability bias: the use of social desirability scales, and the rating of item desirability. A second category comprises seven methods to prevent or reduce social desirability bias, including the use of forced‐choice items, the randomized response technique, the bogus pipeline, self‐administration of the questionnaire, the selection of interviewers, and the use of proxy subjects. Not one method was found to excel completely and under all conditions in coping with both other‐deceptive and self‐deceptive social desirability bias. A combination of prevention and detection methods offers the best choice available.
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“On the other hand, F/BBT agents entirely refrain from demonstrating negative sentiments when they are distant from their acquaintances/neighbours to maintain a positive social image, similar to humans (Nederhof, 1985).”
From Humanoid Agents: Platform for Simulating Human-like Generative Agents (2023) · cites this paper as Nederhof, 1985
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Paulhus, D. L. (1984) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.46.3.598 · Cited by 3,013
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Items 1,001–1,003 of 1,003
Hernandez, I. A., Silverman, D. M., Rosario, R. J., & Destin, M. (2023) · Social Psychology of Education · doi:10.1007/s11218-023-09763-5 · Cited by 15
“Self-report questionnaires are subject to social desirability biases, and they are not always correlated with behavioral measures of the same construct (Dang et al., 2020; Nederhof, 1985; Phillips & Clancy, 1972).”
BackgroundShim, S. W., & Pelaez, N. J. (2022) · CBE—Life Sciences Education · doi:10.1187/cbe.20-07-0155 · Cited by 11
“First, according to Nederhof (1985), the self-reported data from interviews may make students more likely to report positive coping strategies as a desirable response, either to paint themselves in a more positive light or to present a more positive experience to the interviewer (social…”
Jin (1998) · doi:10.1002/(sici)1097-4679(199806)54:4
Metadata
- Authors
- Nederhof, A. J.
- Corresponding author
- Nederhof, Anton J.
- Venue
- European Journal of Social Psychology
- Publisher
- Wiley
- Published
- 1985-07
- Volume
- 15
- Issue
- 3
- Pages
- 263-280
- ISSN
- 0046-2772 (ISSN-L)
- 1099-0992
- OpenAlex
- W2046622454
- Cited by
- 2,340
- References
- 0
- Citations by year
- 2026: 159 · 2025: 218 · 2024: 182 · 2023: 188 · 2022: 175 · 2021: 186 · 2020: 162 · 2019: 144 · 2018: 134 · 2017: 109 · 2016: 100 · 2015: 114 · 2014: 97 · 2013: 68 · 2012: 60
- FWCI
- 21.96
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- European Journal of Social Psychology (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Physical Sciences › Mathematics › Statistics and Probability › Survey Sampling and Estimation Techniques
- Keywords
- social desirability bias, self-presentation, self-deception, Social Desirability Scale, randomized response, bogus pipeline, self-administered questionnaire, bias detection, bias prevention
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