Beyond Trust: Web Site Design Preferences Across Cultures

Cyr, Dianne; Bonanni, Carole; Bowes, John; Ilsever, Joe

doi:10.4018/jgim.2005100102

Cited by 269Technology Adoption and User BehaviourCustomer Service Quality and LoyaltyDigital Marketing and Social Media

Beyond Trust: Web Site Design Preferences Across Cultures

Cyr, Dianne, Bonanni, Carole, Bowes, John, Ilsever, Joe·2005·Journal of Global Information Management

DOI 10.4018/jgim.2005100102

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Abstract

The growth of Internet shopping motivates a better understanding of how e-loyalty is built online between businesses and consumers. In this study, Web site design and culture are advanced as important to Web site trust, Web site satisfaction, and e-loyalty in online business relationships. Based on data collected in Canada, the U.S., Germany, and Japan, the research considers (1) examining within culture preferences for design elements of a local vs. a foreign Web site and subsequent participant perceptions of trust, satisfaction, and e-loyalty; and (2) comparisons between cultures for design preferences of local and foreign Web sites and subsequent participant perceptions of trust, satisfaction, and e-loyalty. As predicted, similarities were greatest among Americans, Canadians, and Germans, with the Japanese representing a different and unique case. The results are discussed against hypothesized expectations. Implications for future research are outlined.

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E-commerce website features such as layout, graphics and ease of use can influence consumers' clicking frequency and their appearance can encourage or discourage a consumer's purchase intentions.
“E-commerce website features such as layout, graphics and ease of use can influence consumers clicking frequency and their appearance can encourage or discourage a consumer's purchase intentions (Cyr et al., 2005).”
From Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model (2015) · cites this paper as Cyr et al., 2005

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Authors: Cyr, D., Bonanni, C., Bowes, J., & Ilsever, J.
Affiliations: Simon Fraser University (CA)
ORCID: Bonanni, Carole
Venue: Journal of Global Information Management
Publisher: IGI Global Scientific Publishing
Published: 2005-10-01
Volume: 13
Issue: 4
Pages: 25-54
ISSN: 1062-7375 (ISSN-L)
1533-7995
DOI: 10.4018/jgim.2005100102
OpenAlex: W2017463883
Cited by: 268
References: 60
Citations by year: 2026: 4 · 2025: 1 · 2024: 3 · 2023: 10 · 2022: 6 · 2021: 15 · 2020: 14 · 2019: 12 · 2018: 5 · 2017: 12 · 2016: 15 · 2015: 18 · 2014: 17 · 2013: 25 · 2012: 21
FWCI: 25.15
Type: journal article
Language: ng
Open access: closed
Locations: Journal of Global Information Management (publishedVersion)
RePEc: Research Papers in Economics (submittedVersion)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
Keywords: e-loyalty, online trust, web design, customer satisfaction, cross-cultural comparison, online shopping, design preferences

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Beyond Trust: Web Site Design Preferences Across Cultures

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