The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Store Atmospherics: A Multisensory Perspective
Abstract
Store atmospherics affect consumer behavior. This message has created a revolution in sensory marketing techniques, such that across virtually every product category, retailers and manufacturers seek to influence the consumer's “sensory experience.” The key question is how should a company design its multisensory atmospherics in store to ensure that the return on its investment is worthwhile? This paper reviews the scientific evidence related to visual, auditory, tactile, olfactory, and gustatory aspects of the store environment and their influence on the consumer's shopping behavior. The findings emphasize the need for further research to address how the multisensory retail environment shapes customer experience and shopping behavior.
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Cites
Humans integrate visual and haptic information in a statistically optimal fashion
Ernst, M. O., & Banks, M. S. (2002) · Nature · doi:10.1038/415429a · Cited by 4,844
Crossmodal correspondences: A tutorial review
Spence, C. (2011) · Attention, Perception, & Psychophysics · doi:10.3758/s13414-010-0073-7 · Cited by 1,618
Self-citationThe Handbook of Multisensory Processes
(2004) · doi:10.7551/mitpress/3422.001.0001 · Cited by 948
Crisinel, A.-S., Cosser, S., King, S., Jones, R., Petrie, J., & Spence, C. (2012) · Food Quality and Preference · doi:10.1016/j.foodqual.2011.08.009 · Cited by 231
Self-citationThe Perfect Meal: Multisensory Science of Food and Dining, The
Spence, C., & Piqueras‐Fiszman, B. (2014) · doi:10.1002/9781118491003 · Cited by 221 · cited 4×
“For example, playing classical music increased average spending in a restaurant setting (North, Shilcock, & Hargreaves, 2003; Spence & Piqueras-Fiszman, 2014; Wilson, 2003) and French music led to more purchases of French wine in a supermarket (North, Hargreaves, & McKendrick, 1997, 1999).”
BackgroundInfluentialSelf-citation
Cited by
Grewal, D., Roggeveen, A. L., & Nordfält, J. (2017) · Journal of Retailing · doi:10.1016/j.jretai.2016.12.008 · Cited by 1,195
Self-citationRoggeveen, A. L., Grewal, D., & Schweiger, E. B. (2020) · Journal of Retailing · doi:10.1016/j.jretai.2019.11.002 · Cited by 308
Self-citationSpence, C., Velasco, C., & Knoeferle, K. (2014) · Flavour · doi:10.1186/2044-7248-3-8 · Cited by 175
Self-citationThe roles of sensory perceptions and mental imagery in consumer decision-making
Kim, M., Kim, J.-H., Park, M., & Yoo, J. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102517 · Cited by 97
Wörfel, P., Frentz, F., & Tautu, C. (2022) · European Journal of Marketing · doi:10.1108/ejm-07-2020-0510 · Cited by 84
Metadata
- Authors
- Spence, C., Puccinelli, N. M., Grewal, D., & Roggeveen, A. L.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 2014-06-09
- Volume
- 31
- Issue
- 7
- Pages
- 472-488
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W1752090895
- Cited by
- 661
- References
- 5
- FWCI
- 94.05
- Type
- journal article
- Language
- en
- Open access
- closed
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