Crossmodal correspondences: A tutorial review
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In many everyday situations, our senses are bombarded by many different unisensory signals at any given time. To gain the most veridical, and least variable, estimate of environmental stimuli/properties, we need to combine the individual noisy unisensory perceptual estimates that refer to the same object, while keeping those estimates belonging to different objects or events separate. How, though, does the brain "know" which stimuli to combine? Traditionally, researchers interested in the crossmodal binding problem have focused on the roles that spatial and temporal factors play in modulating multisensory integration. However, crossmodal correspondences between various unisensory features (such as between auditory pitch and visual size) may provide yet another important means of constraining the crossmodal binding problem. A large body of research now shows that people exhibit consistent crossmodal correspondences between many stimulus features in different sensory modalities. For example, people consistently match high-pitched sounds with small, bright objects that are located high up in space. The literature reviewed here supports the view that crossmodal correspondences need to be considered alongside semantic and spatiotemporal congruency, among the key constraints that help our brains solve the crossmodal binding problem.
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According to Bayesian decision theory, the brain uses prior knowledge about what sensory signals go together to integrate appropriate sensory stimuli to maximise reliability of perceived information and reduce cognitive load.
“According to Bayesian decision theory, the brain uses prior knowledge about what sensory signals go together-whether inborn or explicitly learned-to integrate appropriate sensory stimuli with the goal of maximising the reliability of perceived information [139-141] and, presumably, to reduce cognitive load by combining disparate sensory cues into a single object.”
From The Role of Intrinsic and Extrinsic Sensory Factors in Sweetness Perception of Food and Beverages: A Review (2019) · cites this paper as [141]
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Wang, Q. J., Mielby, L. A., Junge, J. Y., Bertelsen, A. S., Kidmose, U., Spence, C., & Byrne, D. V. (2019) · Foods · doi:10.3390/foods8060211 · Cited by 168 · see citing works
“Alternatively, however, it may well be that people simply attend more to the stimuli within their bodies as compared to those stimuli that are situated externally [141], and that this influence biased the pattern of sensory dominance that was reported.”
BackgroundSelf-citationStyles, S. J., & Gawne, L. (2017) · i-Perception · doi:10.1177/2041669517724807 · Cited by 171 · see citing works
Eccentricity dependent auditory enhancement of visual stimulus detection but not discrimination
Kayser, S. J., & Kayser, C. (2013) · Frontiers in Integrative Neuroscience · doi:10.3389/fnint.2013.00052 · Cited by 163 · see citing works
Spence, C. J., Reinoso‐Carvalho, F., Velasco, C., & Wang, Q. J. (2019) · Multisensory Research · doi:10.1163/22134808-20191403 · Cited by 173 · see citing works
Self-citationCorrespondence analysis of color–emotion associations
Hanada, M. (2017) · Color Research & Application · doi:10.1002/col.22171 · Cited by 163 · see citing works
How automatic are crossmodal correspondences?
Spence, C. J., & Deroy, O. D. (2013) · Consciousness and Cognition · doi:10.1016/j.concog.2012.12.006 · Cited by 161 · see citing works
Self-citationNgo, M. K., Misra, R., & Spence, C. J. (2011) · Food Quality and Preference · doi:10.1016/j.foodqual.2011.03.009 · Cited by 161 · see citing works
Self-citationSounds Big: The Effects of Acoustic Pitch on Product Perceptions
Lowe, M. L., & Haws, K. L. (2016) · Journal of Marketing Research · doi:10.1509/jmr.14.0300 · Cited by 161 · see citing works
Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda
Vermeir, I., & Roose, G. (2020) · Foods · doi:10.3390/foods9101495 · Cited by 174 · see citing works
Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness
Hagtvedt, H., & Brasel, S. A. (2015) · Journal of Marketing Research · doi:10.1509/jmr.14.0414 · Cited by 151 · see citing works
Iconicity in Word Learning and Beyond: A Critical Review
Nielsen, A., & Dingemanse, M. (2020) · Language and Speech · doi:10.1177/0023830920914339 · Cited by 150 · see citing works
Audiovisual Cross-Modal Correspondences in the General Population
Parise, C., & Spence, C. J. (2013) · Oxford University Press eBooks · doi:10.1093/oxfordhb/9780199603329.013.0039 · Cited by 149 · see citing works
Self-citationDigitizing the chemical senses: Possibilities & pitfalls
Spence, C. J., Obrist, M., Velasco, C., & Ranasinghe, N. (2017) · International Journal of Human-Computer Studies · doi:10.1016/j.ijhcs.2017.06.003 · Cited by 147 · see citing works
Self-citationSmelling Shapes: Crossmodal Correspondences Between Odors and Shapes
Hanson-Vaux, G., Crisinel, A.-S., & Spence, C. J. (2012) · Chemical Senses · doi:10.1093/chemse/bjs087 · Cited by 145 · see citing works
Self-citationIconicity can ground the creation of vocal symbols
Perlman, M., Dale, R. A. C., & Lupyan, G. (2015) · Royal Society Open Science · doi:10.1098/rsos.150152 · Cited by 145 · see citing works
What colour does that feel? Tactile–visual mapping and the development of cross-modality
Ludwig, V. U., & Simner, J. (2012) · Cortex · doi:10.1016/j.cortex.2012.04.004 · Cited by 144 · see citing works
On the Relationship(s) Between Color and Taste/Flavor
Spence, C. J. (2019) · Experimental Psychology (formerly Zeitschrift für Experimentelle Psychologie) · doi:10.1027/1618-3169/a000439 · Cited by 143 · see citing works
Self-citationTemporal, affective, and embodied characteristics of taste experiences
Obrist, M., Comber, R., Subramanian, S., Piqueras‐Fiszman, B., Velasco, C., & Spence, C. J. (2014) · CHI Conference on Human Factors in Computing Systems · doi:10.1145/2556288.2557007 · Cited by 139 · see citing works
Self-citationCrossmodal Correspondences: Standing Issues and Experimental Guidelines
Parise, C. (2015) · Multisensory Research · doi:10.1163/22134808-00002502 · Cited by 138 · see citing works
That Sounds Sweet: Using Cross‐Modal Correspondences to Communicate Gustatory Attributes
Knoeferle, K. M., Woods, A., Käppler, F., & Spence, C. (2015) · Psychology & Marketing · doi:10.1002/mar.20766 · Cited by 137 · see citing works
Self-citationSymbouki: a meta‐analysis on the emergence of sound symbolism in early language acquisition
Fort, M., Lammertink, I. L., Sharon Peperkamp, A., Guevara‐Rukoz, A., Fikkert, P., & Tsuji, S. (2018) · Developmental Science · doi:10.1111/desc.12659 · Cited by 127 · see citing works
Spence, C. J., & Gallace, A. (2010) · Food Quality and Preference · doi:10.1016/j.foodqual.2010.11.005 · Cited by 125 · see citing works
Self-citationA Fruity Note: Crossmodal associations between odors and musical notes
Crisinel, A.-S., & Spence, C. (2012) · Chemical Senses · doi:10.1093/chemse/bjr085 · Cited by 120 · see citing works
Self-citationAssessing the shape symbolism of the taste, flavour, and texture of foods and beverages
Spence, C., & Ngo, M. K. (2012) · Flavour · doi:10.1186/2044-7248-1-12 · Cited by 119 · see citing works
Self-citationSpence, C. J. (2019) · Multisensory Research · doi:10.1163/22134808-20191469 · Cited by 117 · see citing works
Self-citationde Sousa, M. M. M., Carvalho, F. M., & Pereira, R. G. F. A. (2020) · Food Quality and Preference · doi:10.1016/j.foodqual.2020.103902 · Cited by 117 · see citing works
Shen, W., Tu, Y., Gollub, R. L., Ortiz, A., Napadow, V., Yu, S., Wilson, G., Park, J., Lang, C., Jung, M., et al. (2019) · NeuroImage Clinical · doi:10.1016/j.nicl.2019.101775 · Cited by 133 · see citing works
Cross-Modality Correspondence between Pitch and Spatial Location Modulates Attentional Orienting
Chiou, R. Y.-C., & Rich, A. N. (2012) · Perception · doi:10.1068/p7161 · Cited by 114 · see citing works
Maggioni, E., Cobden, R., Dmitrenko, D., Hornbæk, K., & Obrist, M. (2020) · ACM Transactions on Computer-Human Interaction · doi:10.1145/3402449 · Cited by 113 · see citing works
Brengman, M., Willems, K., & Kerrebroeck, H. V. (2018) · Virtual Reality · doi:10.1007/s10055-018-0335-6 · Cited by 112 · see citing works
The typology of sound symbolism: Defining macro-concepts via their semantic and phonetic features
Johansson, N., Anikin, A., Carling, G., & Holmer, A. (2020) · Linguistic Typology · doi:10.1515/lingty-2020-2034 · Cited by 111 · see citing works
Lee, J.-T., Bollegala, D., & Luo, S. (2019) · Proceedings - IEEE International Conference on Robotics and Automation/Proceedings · doi:10.1109/icra.2019.8793763 · Cited by 106 · see citing works
Multisensory Flavour Perception: Blending, Mixing, Fusion, and Pairing within and between the Senses
Spence, C. J. (2020) · Foods · doi:10.3390/foods9040407 · Cited by 116 · see citing works
Self-citationExplaining mirror-touch synesthesia
Ward, J., & Banissy, M. J. (2015) · Cognitive Neuroscience · doi:10.1080/17588928.2015.1042444 · Cited by 110 · see citing works
Is Multimedia Multisensorial? - A Review of Mulsemedia Systems
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Spence, C. J. (2016) · Elsevier eBooks · doi:10.1016/b978-0-08-100356-5.00001-2 · Cited by 112 · see citing works
Self-citationSensory expectations generated by colours of red wine labels
Lick, E., König, B., Kpossa, M. R., & Buller, V. (2016) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.07.005 · Cited by 106 · see citing works
Weighing up the evidence for sound symbolism: Distributional properties predict cue strength
Westbury, C. F., Hollis, G., Sidhu, D. M., & Pexman, P. M. (2017) · Journal of Memory and Language · doi:10.1016/j.jml.2017.09.006 · Cited by 106 · see citing works
Turchet, L., West, T., & Wanderley, M. M. (2021) · Personal and Ubiquitous Computing · doi:10.1007/s00779-020-01395-2 · Cited by 104 · see citing works
“Smooth operator”: Music modulates the perceived creaminess, sweetness, and bitterness of chocolate
Reinoso Carvalho, F., Wang, Q. (., van Ee, R., Persoone, D., & Spence, C. (2017) · Appetite · doi:10.1016/j.appet.2016.10.026 · Cited by 101 · see citing works
Self-citationPrioritizing marketing research in virtual reality: development of an immersion/fantasy typology
Cowan, K. L., & Ketron, S. C. (2019) · European Journal of Marketing · doi:10.1108/ejm-10-2017-0733 · Cited by 102 · see citing works
Colour-Temperature Correspondences: When Reactions to Thermal Stimuli Are Influenced by Colour
Ho, H.-N., Doorn, G. H. V., Kawabe, T., Watanabe, J., & Spence, C. J. (2014) · PLoS ONE · doi:10.1371/journal.pone.0091854 · Cited by 100 · see citing works
Self-citationWhat color do you feel? Color choices are driven by mood
Jonauskaitė, D., Althaus, B., Dael, N., Dan‐Glauser, E., & Möhr, C. (2018) · Color Research & Application · doi:10.1002/col.22327 · Cited by 103 · see citing works
Coordinating visual and auditory cueing in multimedia learning.
Xie, H., Mayer, R. E., Wang, F., & Zhou, Z. (2018) · Journal of Educational Psychology · doi:10.1037/edu0000285 · Cited by 99 · see citing works
Assessing the influence of the multisensory environment on the whisky drinking experience
Velasco, C., Jones, R., King, S. P., & Spence, C. J. (2013) · Flavour · doi:10.1186/2044-7248-2-23 · Cited by 98 · see citing works
Self-citationEscobar, F. B., Velasco, C., Motoki, K., Byrne, D. V., & Wang, Q. (2020) · PLoS ONE · doi:10.1371/journal.pone.0252408 · Cited by 72 · see citing works
Does the weight of the dish influence our perception of food?
Piqueras‐Fiszman, B., Harrar, V., Alcaide-Marzal, J., & Spence, C. J. (2011) · Food Quality and Preference · doi:10.1016/j.foodqual.2011.05.009 · Cited by 98 · see citing works
Self-citationFenko, A., Lotterman, H., & Galetzka, M. (2016) · Food Quality and Preference · doi:10.1016/j.foodqual.2016.02.021 · Cited by 96 · see citing works
Consonants are More Important than Vowels in the Bouba-kiki Effect
Fort, M., Martin, A., & Sharon Peperkamp, A. (2014) · Language and Speech · doi:10.1177/0023830914534951 · Cited by 95 · see citing works
Effects of Lightness‐Location Congruency on Consumers’ Purchase Decision‐Making
須永, 努., Park, J., & Spence, C. J. (2016) · Psychology and Marketing · doi:10.1002/mar.20929 · Cited by 96 · see citing works
Self-citationRed Hot: The Crossmodal Effect of Color Intensity on Perceived Piquancy
Shermer, D. Z., & Levitan, C. (2014) · Multisensory Research · doi:10.1163/22134808-00002457 · Cited by 96 · see citing works
Reading the World through the Skin and Ears: A New Perspective on Sensory Substitution
Deroy, O. D., & Auvray, M. (2012) · Frontiers in Psychology · doi:10.3389/fpsyg.2012.00457 · Cited by 94 · see citing works
Does crossmodal correspondence modulate the facilitatory effect of auditory cues on visual search?
Klapetek, A., Ngo, M. K., & Spence, C. J. (2012) · Attention Perception & Psychophysics · doi:10.3758/s13414-012-0317-9 · Cited by 94 · see citing works
Self-citationWang, Q. J., Wang, S., & Spence, C. (2016) · Chemical Senses · doi:10.1093/chemse/bjw007 · Cited by 94 · see citing works
Self-citationLyu, K., Brambilla, A., Globa, A., & de Dear, R. (2023) · Automation in Construction · doi:10.1016/j.autcon.2023.104836 · Cited by 93 · see citing works
Cup colour influences consumers’ expectations and experience on tasting specialty coffee
Carvalho, F. M., & Spence, C. (2019) · Food Quality and Preference · doi:10.1016/j.foodqual.2019.03.001 · Cited by 91 · see citing works
Self-citationEtzi, R., Spence, C. J., Zampini, M., & Gallace, A. (2015) · Multisensory Research · doi:10.1163/22134808-00002497 · Cited by 92 · see citing works
Self-citationWalker, P. (2012) · Attention Perception & Psychophysics · doi:10.3758/s13414-012-0341-9 · Cited by 90 · see citing works
Cross-Cultural Color-Odor Associations
Levitan, C., Ren, J., Woods, A. T., Boesveldt, S., Chan, J., McKenzie, K. J., Dodson, M., Levin, J., Leong, C. X. R., & van den Bosch, J. J. F. (2014) · PLoS ONE · doi:10.1371/journal.pone.0101651 · Cited by 90 · see citing works
Jonauskaitė, D., Párraga, C. A., Quiblier, M., & Möhr, C. (2020) · i-Perception · doi:10.1177/2041669520902484 · Cited by 98 · see citing works
Montejo, A. S., Alvarado, J., Velasco, C., Salgado-Rohner, C. J., Hasse, K., & Spence, C. J. (2015) · Frontiers in Psychology · doi:10.3389/fpsyg.2015.01382 · Cited by 90 · see citing works
Self-citationSkaczkowski, G., Durkin, S. J., Kashima, Y., & Wakefield, M. A. (2016) · Appetite · doi:10.1016/j.appet.2016.01.022 · Cited by 89 · see citing works
Jonauskaitė, D., & Möhr, C. (2025) · Psychonomic Bulletin & Review · doi:10.3758/s13423-024-02615-z · Cited by 119 · see citing works
How big is this sound? Crossmodal association between pitch and size in infants
Fernández‐Prieto, I., Navarra, J., & Pons, F. (2015) · Infant Behavior and Development · doi:10.1016/j.infbeh.2014.12.008 · Cited by 88 · see citing works
- Authors
- Spence, C.
- Affiliations
- University of Oxford (GB)
- Corresponding author
- Spence, Charles
- ORCID
- Spence, Charles
- Venue
- Attention, Perception, & Psychophysics
- Published
- 2011-01-19
- Volume
- 73
- Issue
- 4
- Pages
- 971-995
- ISSN
- 1943-3921 (ISSN-L)
- 1943-393X
- OpenAlex
- W2010927954
- Cited by
- 1,618
- References
- 254
- Citations by year
- 2026: 144 · 2025: 121 · 2024: 128 · 2023: 139 · 2022: 109 · 2021: 124 · 2020: 125 · 2019: 160 · 2018: 123 · 2017: 98 · 2016: 79 · 2015: 95 · 2014: 65 · 2013: 58 · 2012: 33
- FWCI
- 7.16
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Attention Perception & Psychophysics (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Multisensory perception and integration
- Life Sciences › Neuroscience › Cognitive Neuroscience › Tactile and Sensory Interactions
- Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Multimodal Machine Learning Applications
- Keywords
- cross-modal correspondence, multisensory integration, auditory-visual correspondence, semantic congruence, perceptual binding, feature binding
- MeSH terms
- Association, Attention, Auditory Perception, Bayes Theorem, Discrimination, Psychological, Humans, Psychophysics, Research, Symbolism, Time Perception, Visual Perception
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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