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Cited by 23Consumer Behavior in Brand Consumption and IdentificationSocial and Intergroup PsychologyCultural Differences and Values

Cultural Exploitation or Cultural Exchange? The Roles of Perceived Group Status and Others’ Psychological Investment on Reactions to Consumption of Traditional Cultural Products

Finkelstein, Stacey R., Rios, Kimberly·2022·Psychology & Marketing
DOI 10.1002/mar.21728
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Abstract

When do people react negatively versus positively to other groups' adoption of their culture's traditional products? Extending research on social identity theory and cultural appropriation, we predicted that consumers would respond less positively to others' adoption of products from their culture when they felt their ingroup's status was relatively low. In Study 1, Indian participants induced to think of their country as low (vs. high) in status exhibited less positivity toward Westerners' consumption of traditional Indian clothing and evaluated such clothing more negatively themselves; these effects were mediated by reduced perceptions of consumers' psychological investment. In Study 2, we experimentally manipulated perceived psychological investment to further establish causality. Specifically, among racial/ethnic minority participants in the United States, the relationship between low perceived group status and feelings toward cultural appropriation (and, indirectly, evaluations of traditional cultural products) was attenuated when participants recalled instances of others being psychologically invested in the products.

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35 of 35 references verified0 citation errors · 0 not checkable

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  • As the cultural appropriation discourse filters into popular culture and public discussions, individuals become constituted as responsibilized consumer subjects with respect to cultural appropriation.

    “The outcome of the cultural appropriation discourse is that, as it increasingly filters from academic literature into popular culture and public discussions (Finkelstein and Rios 2022; Mosley and Biernat 2021), individuals become constituted as responsibilized consumer subjects (Giesler and Veresiu 2014) with respect to the issue of cultural appropriation.”

    From Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference (2024) · cites this paper as Finkelstein and Rios 2022

  • Consumer appreciation of cultural difference is increasingly being challenged by the discourse of cultural appropriation that constitutes the responsibilized consumer subject.

    “More and more, the consumer appreciation of cultural difference is being challenged by a countervailing set of ideas: the discourse of cultural appropriation that constitutes the responsibilized consumer subject.”

    From Between Cultural Appreciation and Cultural Appropriation: Self-Authorizing the Consumption of Cultural Difference (2024) · cites this paper as Finkelstein and Rios 2022

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  1. Bryson D., 2010, Brand hate is more than just a feeling, Admap, 32

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Authors
Finkelstein, S. R., & Rios, K.
Affiliations
  • Stony Brook University (US)
  • Department of Psychology Ohio University Athens Ohio USA
Corresponding author
Finkelstein, Stacey R.
ORCID
Finkelstein, Stacey R.
Venue
Psychology & Marketing
Publisher
Wiley
Published
2022-09-22
Volume
39
Issue
12
Pages
2349-2360
ISSN
  • 0742-6046 (ISSN-L)
  • 1520-6793
DOI
10.1002/mar.21728
OpenAlex
W4296614683
Cited by
23
References
35
Citations by year
2026: 5 · 2025: 8 · 2024: 7 · 2023: 3
FWCI
3.60
Type
journal article
Language
en
Open access
closed
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor)
Locations
Psychology and Marketing (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
  • Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
Keywords
cultural appropriation, social identity theory, cultural exchange, traditional dress, consumer attitudes, racial and ethnic minorities

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