The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Alternative measurement approaches to consumer values: The list of values and the rokeach value survey
Abstract
Two methods of measuring consumer values, the List of Values and the Rokeach Value Survey, are compared. Both involve some social desirability responding but both have convergent, discriminant, and empirical validity for consumer research. The List of Values may be preferable for some types of research because it detects more daily influence in people's lives and because it is simpler to administer.
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Cites
Convergent and discriminant validation by the multitrait-multimethod matrix.
Campbell, D. T., & Fiske, D. W. (1959) · Psychological Bulletin · doi:10.1037/h0046016 · Cited by 17,116
The measurement of psychological androgyny
Bem, S. L. (1974) · Journal of Consulting and Clinical Psychology · doi:10.1037/h0036215 · Cited by 8,522
Short-term retention of individual verbal items.
Peterson, L., & Peterson, M. J. (1959) · Journal of Experimental Psychology · doi:10.1037/h0049234 · Cited by 2,939
The Social Psychology of the Gift
Schwartz, B. (1967) · American Journal of Sociology · doi:10.1086/224432 · Cited by 524
Cited by
Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization
Kim, Y. J., & Han, J. (2014) · Computers in Human Behavior · doi:10.1016/j.chb.2014.01.015 · Cited by 454
Kropp, F., Lavack, A. M., & Silvera, D. H. (2005) · International Marketing Review · doi:10.1108/02651330510581154 · Cited by 137
Grebitus, C., Steiner, B., & Veeman, M. (2015) · Food Policy · doi:10.1016/j.foodpol.2014.06.011 · Cited by 107
Comparing Two Web-Based Smoking Cessation Programs: Randomized Controlled Trial
McKay, H. G., Danaher, B. G., Seeley, J. R., Lichtenstein, E., & Gau, J. M. (2008) · Journal of Medical Internet Research · doi:10.2196/jmir.993 · Cited by 99
Metadata
- Authors
- Beatty, S. E., Kahle, L. R., Homer, P., & Misra, S.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 1985-09
- Volume
- 2
- Issue
- 3
- Pages
- 181-200
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W1972396441
- Cited by
- 417
- References
- 4
- FWCI
- 4.95
- Type
- journal article
- Language
- en
- Open access
- closed
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Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
