The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Scarcity effects on value: A quantitative review of the commodity theory literature
Abstract
Commodity theory (Brock, 1968) deals with the psychological effects of scarcity. According to the theory, scarcity enhances the value (or desirability) of anything that can be possessed, is useful to its possessor, and is transferable from one person to another. This article introduces commodity theory to the marketing literature, reports a meta‐analysis of studies designed to test the theory, and discusses the marketing implications of the theory along with suggestions for future marketing research.
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Cites
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Artificial Shortage in Agricultural Supply Chains
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Metadata
- Authors
- Lynn, M.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 1991-03
- Volume
- 8
- Issue
- 1
- Pages
- 43-57
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W2133235809
- Cited by
- 717
- References
- 4
- FWCI
- 3.07
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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