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Cited by 644

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

A comparative analysis of four scales of consumer involvement

Mittal, Banwari·1995·Psychology & Marketing
DOI 10.1002/mar.4220120708
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Abstract

Four recent scales of consumer involvement are compared. These scales are first scrutinized, and, where necessary, modified, on a priori grounds. The modified scales are then empirically compared in terms of unidimensionality, convergent and discriminant validity, and nomological validity. On these criteria, the pruned and modified version of each of the four scales is found satisfactory. However, some unique features of each, which are discussed as trade‐offs that marketing researchers would have to consider in their choice of a scale to measure this important consumer behavior construct. © 1995 John Wiley & Sons, Inc.

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Citations

Cites

Show all 6 references

Research works printed but not linked: 29

  1. 10.2307/3151719 · doi:10.2307/3151719 · Paper page
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  6. Bloch P. H., 1981, Advances in consumer research, 61
  7. 10.2307/1251198 · DOI
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  9. 10.1086/208994 · DOI · Paper page
  10. 10.1111/j.1745-3984.1973.tb00782.x · DOI
  11. Jöreskog K. G., 1984, LISREL VI: Analysis of linear structural relationships by the method of maximum likelihood, users' guide
  12. Kassarjian H. H., 1978, Advances in consumer research, XII
  13. 10.1177/002224378502200104 · DOI · Paper page
  14. McQuarrie E., 1986, Advances in consumer research, 35
  15. Mittal B.(1983).Understanding the bases and effects of involvement in the consumer choice process. Doctoral dissertation University of Pittsburgh 1982. Ann Arbor MI: University Microfilms International DAI 43(9A).
  16. Mittal B., 1987, Advances in consumer research, 41
  17. 10.1016/0167-4870(88)90016-5 · DOI
  18. 10.1002/mar.4220060206 · DOI · Paper page
  19. Mittal B., 1989, Advances in consumer research, 697
  20. Mittal B., 1989, Advances in consumer research, 167
  21. Mittal B., 1992, Developments in marketing science, 508
  22. Mittal B., 1987, Advances in consumer research, 43
  23. 10.1016/0167-4870(89)90030-5 · DOI · Paper page
  24. Muncy J. A., 1984, Advances in consumer research, 193
  25. Park C. W., 1985, Research in consumer behavior, 201
  26. 10.1002/mar.4220060204 · doi:10.1002/mar.4220060204
  27. Ratchford B. R.(1987).New insights about the FCB grid. Journal of Advertising Research August/September 24–38.
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  29. Zaichkowsky J. L., 1986, Advances in consumer research, 32

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Metadata

Authors
Mittal, B.
Venue
Psychology & Marketing
Publisher
Wiley
Published
1995-10
Volume
12
Issue
7
Pages
663-682
ISSN
  • 0742-6046 (ISSN-L)
  • 1520-6793
DOI
10.1002/mar.4220120708
OpenAlex
W2038122468
Cited by
644
References
6
FWCI
6.44
Type
journal article
Language
en
Open access
closed
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor, 3998 d)

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Mittal, B. (1995). A comparative analysis of four scales of consumer involvement. Psychology & Marketing. https://doi.org/10.1002/mar.4220120708

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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