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Doing good deeds in times of need: a strategic perspective on corporate disaster donations
Open accessAbstract
Major corporations often respond charitably in times of disaster. However, disasters can also impose nontrivial costs on firms themselves, and under adverse conditions, firms typically donate less, not more. This paper takes a strategic perspective on corporate magnanimity in times of crisis by looking at the relationship between firm value, reputation, and donations by U.S. Fortune 500 firms in the case of Hurricane Katrina. In general, we find that Katrina's landfall was associated with significant negative abnormal stock returns. In particular, we find that a reputation for social irresponsibility was associated with both the greatest drop in stock prices and the greatest likelihood of making a subsequent charitable donation in response to the disaster. Copyright © 2011 John Wiley & Sons, Ltd.
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“firms may take advantage of strategic opportunities to bolster their image, particularly when they are perceived as socially irresponsible (Brammer and Millington, 2005;Muller and Kra ¨ussl, 2011).”
From Strategic Silence: Withholding Certification Status as a Hypocrisy Avoidance Tactic (2018) · cites this paper as Muller and Kraussl, 2011
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Metadata
- Authors
- Muller, A., & Kräussl, R.
- Affiliations
- University of Amsterdam (NL)
- Vrije Universiteit Amsterdam (NL)
- Corresponding author
- Muller, Alan
- Venue
- Strategic Management Journal
- Publisher
- Wiley
- Published
- 2011-02-18
- Volume
- 32
- Issue
- 9
- Pages
- 911-929
- ISSN
- 0143-2095 (ISSN-L)
- 1097-0266
- OpenAlex
- W2117375857
- Cited by
- 385
- References
- 70
- Citations by year
- 2026: 19 · 2025: 34 · 2024: 32 · 2023: 38 · 2022: 29 · 2021: 32 · 2020: 33 · 2019: 19 · 2018: 29 · 2017: 24 · 2016: 25 · 2015: 21 · 2014: 21 · 2013: 13 · 2012: 13
- FWCI
- 52.87
- Type
- journal article
- Language
- en
- Open access
- green
- doi.org
- Locations
- Strategic Management Journal (publishedVersion)
- SSRN Electronic Journal (acceptedVersion)
- UvA-DARE (University of Amsterdam) (publishedVersion)
- VU Research Portal (publishedVersion)
- University of Washington Tacoma Digital Commons (University of Washington Tacoma) (submittedVersion)
- Digital Academic REpository of VU University Amsterdam (Vrije Universiteit Amsterdam) (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Funders
- Simon Fraser University
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
- Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
- Social Sciences › Sociology and Political Science › Nonprofit Sector and Volunteering
- Keywords
- corporate philanthropy, Hurricane Katrina, corporate reputation, social irresponsibility, abnormal returns, firm value, Fortune 500 companies, charitable giving, corporate crisis response
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