Cited by 386Corporate Social Responsibility ReportingCorporate Identity and ReputationNonprofit Sector and Volunteering

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Doing good deeds in times of need: a strategic perspective on corporate disaster donations

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Muller, Alan, Kräussl, Roman·2011·Strategic Management Journal

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Abstract

Major corporations often respond charitably in times of disaster. However, disasters can also impose nontrivial costs on firms themselves, and under adverse conditions, firms typically donate less, not more. This paper takes a strategic perspective on corporate magnanimity in times of crisis by looking at the relationship between firm value, reputation, and donations by U.S. Fortune 500 firms in the case of Hurricane Katrina. In general, we find that Katrina's landfall was associated with significant negative abnormal stock returns. In particular, we find that a reputation for social irresponsibility was associated with both the greatest drop in stock prices and the greatest likelihood of making a subsequent charitable donation in response to the disaster. Copyright © 2011 John Wiley & Sons, Ltd.

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Authors: Muller, A., & Kräussl, R.
Affiliations: University of Amsterdam (NL)
Vrije Universiteit Amsterdam (NL)
Corresponding author: Muller, Alan
ORCID: Muller, Alan
Kräussl, Roman
Venue: Strategic Management Journal
Publisher: Wiley
Published: 2011-02-18
Volume: 32
Issue: 9
Pages: 911-929
ISSN: 0143-2095 (ISSN-L)
1097-0266
DOI: 10.1002/smj.917
OpenAlex: W2117375857
Cited by: 385
References: 70
Citations by year: 2026: 19 · 2025: 34 · 2024: 32 · 2023: 38 · 2022: 29 · 2021: 32 · 2020: 33 · 2019: 19 · 2018: 29 · 2017: 24 · 2016: 25 · 2015: 21 · 2014: 21 · 2013: 13 · 2012: 13
FWCI: 52.87
Type: journal article
Language: en
Open access: green
doi.org
Licence: onlinelibrary.wiley.com/termsAndConditions#vor (vor)
Locations: Strategic Management Journal (publishedVersion)
SSRN Electronic Journal (acceptedVersion)
UvA-DARE (University of Amsterdam) (publishedVersion)
VU Research Portal (publishedVersion)
University of Washington Tacoma Digital Commons (University of Washington Tacoma) (submittedVersion)
Digital Academic REpository of VU University Amsterdam (Vrije Universiteit Amsterdam) (submittedVersion)
Data Archiving and Networked Services (DANS) (submittedVersion)
Funders: Simon Fraser University
Topics: Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
Social Sciences › Sociology and Political Science › Nonprofit Sector and Volunteering
Keywords: corporate philanthropy, Hurricane Katrina, corporate reputation, social irresponsibility, abnormal returns, firm value, Fortune 500 companies, charitable giving, corporate crisis response

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Doing good deeds in times of need: a strategic perspective on corporate disaster donations

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