Student or educator? Sign up with your school email and get 6 months of Pro free.
Cited by 2,206

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Measuring the hedonic and utilitarian sources of consumer attitudes

Open access
Batra, Rajeev, Ahtola, Olli T.·1991·Marketing Letters

Overview

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.1007/bf00436035

Cites

2 of 2 references verified0 citation errors · 0 not checkable

Statistics

Verification

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Citations

Cites

Show all 2 references

Research works printed but not linked: 12

  1. Bagozzi, Richard P. (1980). Causal Models in Marketing. New York: Wiley.
  2. Bentler, P. M., and D. G. Bonett. (1980). ?Significance Tests and Goodness of Fit in the Analysis of Covariance Structures,? Psychological Bulletin 24, 163?204.
  3. Holbrook, M. B. and E. C. Hirschman. (1982). ?The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun,? Journal of Consumer Research 9, 132?140. · DOI · Paper page
  4. Joreskog, Karl G., and Dag, Sorbom. (1985). LISREL VI: Analysis of Linear Structural Equations by Maximum Likelihood, Instrumental Variables and Least Squares Methods. Mooresville, IN: Scientific Software.
  5. Komorita, S. S., and A. R. Bass. (1967). ?Attitude Differentiation and Evaluative Scales of the Semantic Differential,? Journal of Personality and Social Psychology 6, 241?244. · DOI
  6. Levin, Joseph. (1965). ?Three-Mode Factor Analysis,? Psychological Bulletin 64 (6), 442?452. · DOI
  7. Millar, M. G., and Tesser, A. (1986). ?Effects of Affective and Cognitive Focus on the Attitude-Behavior Relationship.? Journal of Personality and Social Psychology 51, 270?276. · DOI · Paper page
  8. Myers, James H., and Allan, D. Shocker. (1981). ?The Nature of Product-Related Attributes,? in J. N. Sheth (ed.), Research in Marketing, Vol. V. Greenwich, CT: Jai Press, 211?236.
  9. Osgood, C. E., G. J. Suci, and P. H. Tannenbaum. (1957). The Measurement of Meaning. Urbana, IL: University of Illinois Press.
  10. Sirgy, M. J. (1982). ?Self-Concept in Consumer Behavior: A Critical Review,? Journal of Consumer Research 9(3): 287?300. · DOI
  11. Triandis, H. C. (1977). Interpersonal Behavior. Monterey, CA: Brooks/Cole Publishing Co.
  12. Vaughn, Richard. (1986). ?How Advertising Works: A Planning Model Revisited,? Journal of Advertising Research 26 (1), 57?66.

Cited by

See all 2,206

Metadata

Authors
Batra, R., & Ahtola, O. T.
Venue
Marketing Letters
Published
1991-04
Volume
2
Issue
2
Pages
159-170
ISSN
  • 0923-0645 (ISSN-L)
  • 1573-059X
OpenAlex
W2025550180
Cited by
2,206
References
2
FWCI
10.18
Type
journal article
Language
en
Open access
bronze
Licence
www.springer.com/tdm (tdm)

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

How to cite

Cite CoChat for the checks on this page, and the paper for its own findings.

This page
CoChat. (2026). Citation check: Measuring the hedonic and utilitarian sources of consumer attitudes. https://app.cochat.ai/papers/10.1007/bf00436035
The paper
Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters. https://doi.org/10.1007/bf00436035

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.