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Cited by 2,206

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Measuring the hedonic and utilitarian sources of consumer attitudes

Open access
Batra, Rajeev, Ahtola, Olli T.·1991·Marketing Letters
DOI 10.1007/bf00436035
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Show all 2 references

Research works printed but not linked: 12

  1. Bagozzi, Richard P. (1980). Causal Models in Marketing. New York: Wiley.
  2. Bentler, P. M., and D. G. Bonett. (1980). ?Significance Tests and Goodness of Fit in the Analysis of Covariance Structures,? Psychological Bulletin 24, 163?204.
  3. Holbrook, M. B. and E. C. Hirschman. (1982). ?The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun,? Journal of Consumer Research 9, 132?140. · DOI · Paper page
  4. Joreskog, Karl G., and Dag, Sorbom. (1985). LISREL VI: Analysis of Linear Structural Equations by Maximum Likelihood, Instrumental Variables and Least Squares Methods. Mooresville, IN: Scientific Software.
  5. Komorita, S. S., and A. R. Bass. (1967). ?Attitude Differentiation and Evaluative Scales of the Semantic Differential,? Journal of Personality and Social Psychology 6, 241?244. · DOI
  6. Levin, Joseph. (1965). ?Three-Mode Factor Analysis,? Psychological Bulletin 64 (6), 442?452. · DOI
  7. Millar, M. G., and Tesser, A. (1986). ?Effects of Affective and Cognitive Focus on the Attitude-Behavior Relationship.? Journal of Personality and Social Psychology 51, 270?276. · DOI · Paper page
  8. Myers, James H., and Allan, D. Shocker. (1981). ?The Nature of Product-Related Attributes,? in J. N. Sheth (ed.), Research in Marketing, Vol. V. Greenwich, CT: Jai Press, 211?236.
  9. Osgood, C. E., G. J. Suci, and P. H. Tannenbaum. (1957). The Measurement of Meaning. Urbana, IL: University of Illinois Press.
  10. Sirgy, M. J. (1982). ?Self-Concept in Consumer Behavior: A Critical Review,? Journal of Consumer Research 9(3): 287?300. · DOI
  11. Triandis, H. C. (1977). Interpersonal Behavior. Monterey, CA: Brooks/Cole Publishing Co.
  12. Vaughn, Richard. (1986). ?How Advertising Works: A Planning Model Revisited,? Journal of Advertising Research 26 (1), 57?66.

Cited by

Metadata

Authors
Batra, R., & Ahtola, O. T.
Venue
Marketing Letters
Publisher
Springer Science and Business Media LLC
Published
1991-04
Volume
2
Issue
2
Pages
159-170
ISSN
  • 0923-0645 (ISSN-L)
  • 1573-059X
DOI
10.1007/bf00436035
OpenAlex
W2025550180
Cited by
2,206
References
2
FWCI
10.18
Type
journal article
Language
en
Open access
bronze
Licence
www.springer.com/tdm (tdm)

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