Reflections on gaining competitive advantage through customer value
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Perceived value is an important antecedent in marketing research and is used by many companies as a strategy to attract customers.
“Perceived value is an important antecedent in the marketing research and lots of companies utilize it as a strategy to attract customers [44].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [44]
Cites
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Consumer Perceived Value: The Development of a Multiple Item Scale
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Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
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Which are the determinants of green purchase behaviour? A study of Italian consumers
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Ma, Y., Ruangkanjanases, A., & Chen, S.-C. (2019) · Sustainability · doi:10.3390/su11215914 · Cited by 30 · see citing works
“Perceived value is widely assessed and discussed in the technology acceptance and marketing research [43] and is seen as an important competitive strategy [44].”
BackgroundSteiner, P. H., & Maas, P. (2018) · International Journal of Bank Marketing · doi:10.1108/ijbm-12-2016-0183 · Cited by 24 · see citing works
- Authors
- Parasuraman, A.
- Affiliations
- University of Miami (US)
- Corresponding author
- Parasuraman, A.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 1997-03
- Volume
- 25
- Issue
- 2
- Pages
- 154-161
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2088998721
- Cited by
- 941
- References
- 10
- Citations by year
- 2026: 8 · 2025: 15 · 2024: 15 · 2023: 32 · 2022: 41 · 2021: 44 · 2020: 29 · 2019: 42 · 2018: 36 · 2017: 43 · 2016: 35 · 2015: 67 · 2014: 55 · 2013: 60 · 2012: 57
- FWCI
- 14.15
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Customer churn and segmentation
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Keywords
- customer value, competitive advantage, customer value measurement, competitive strategy, marketing strategy
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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