The DOI matches its Crossref record; 65 of the 65 references it cites were found in a registry or an index.
Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
Open accessAbstract
Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on AI ethics, the authors systematically scrutinize the ethical challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between ethical principles, the authors shed light on the applicability of a purely principled, deontological approach to AI ethics in marketing. To reconcile some of these tensions and account for the AI-for-social-good perspective, the authors make suggestions of how AI in marketing can be leveraged to promote societal and environmental well-being.
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Cites
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Cited by
AI-powered marketing: What, where, and how?
Kumar, V., Ashraf, A. R., & Nadeem, W. (2024) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2024.102783 · Cited by 509
Corporate digital responsibility in service firms and their ecosystems
Wirtz, J., Kunz, W. H., Hartley, N., & Tarbit, J. (2023) · Journal of Service Research · doi:10.1177/10946705221130467 · Cited by 291
Marketing with ChatGPT: Navigating the Ethical Terrain of GPT-Based Chatbot Technology
Rivas, P., & Zhao, L. (2023) · AI · doi:10.3390/ai4020019 · Cited by 191
Figueroa-Armijos, M., Clark, B. B., & da Motta Veiga, S. P. (2023) · Journal of Business Ethics · doi:10.1007/s10551-022-05166-2 · Cited by 164
Artificial Intelligence Disclosure in Cause-Related Marketing: A Persuasion Knowledge Perspective
Qiu, X., Wang, Y., Zeng, Y., & Cong, R. (2025) · Journal of Theoretical and Applied Electronic Commerce Research · doi:10.3390/jtaer20030193 · Cited by 35
Metadata
- Authors
- Hermann, E.
- Venue
- Journal of Business Ethics
- Published
- 2021-05-26
- Volume
- 179
- Issue
- 1
- Pages
- 43-61
- ISSN
- 0167-4544 (ISSN-L)
- 1573-0697
- OpenAlex
- W3164960502
- Cited by
- 403
- References
- 65
- FWCI
- 54.07
- Type
- journal article
- Language
- en
- Open access
- hybrid
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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