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Cited by 403

The DOI matches its Crossref record; 65 of the 65 references it cites were found in a registry or an index.

Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective

Open access
Hermann, Erik·2022·Journal of Business Ethics
DOI 10.1007/s10551-021-04843-y
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Abstract

Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on AI ethics, the authors systematically scrutinize the ethical challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between ethical principles, the authors shed light on the applicability of a purely principled, deontological approach to AI ethics in marketing. To reconcile some of these tensions and account for the AI-for-social-good perspective, the authors make suggestions of how AI in marketing can be leveraged to promote societal and environmental well-being.

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Metadata

Authors
Hermann, E.
Venue
Journal of Business Ethics
Publisher
Springer Science and Business Media LLC
Published
2021-05-26
Volume
179
Issue
1
Pages
43-61
ISSN
  • 0167-4544 (ISSN-L)
  • 1573-0697
DOI
10.1007/s10551-021-04843-y
OpenAlex
W3164960502
Cited by
403
References
65
FWCI
54.07
Type
journal article
Language
en
Open access
hybrid

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