Cited by 50Technology Adoption and User BehaviourArtificial Intelligence in EducationAI in Service Interactions

International perspectives on artificial intelligence in higher education: An explorative study of students’ intention to use ChatGPT across the nordic countries and the USA

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Faraon, Montathar, Rönkkö, Kari, Milrad, Marcelo, Tsui, Eric·2025·Education and Information Technologies

Abstract

This study explored factors influencing ChatGPT adoption among higher education students in five Nordic countries (Sweden, Finland, Denmark, Norway, and Iceland) and the USA. The unified theory of acceptance and use of technology 2 (UTAUT2) framework was employed and extended to incorporate personal innovativeness. Data was collected from 586 students recruited through Prolific and analyzed using partial least squares structural equation modeling (PLS-SEM). The findings revealed varying patterns of relationships between different factors and behavioral intention in each region. In the Nordic countries, performance expectancy, hedonic motivation, and habit demonstrated positive relationships with behavioral intention. In the USA, the results revealed positive relationships between behavioral intention and performance expectancy, social influence, habit, and personal innovativeness. Performance expectancy emerged as the strongest predictor of behavioral intention in both regions. In both the Nordic countries and the USA, habit and behavioral intention emerged as the only predictors of ChatGPT use behavior. Behavioral intention demonstrated a marginally stronger influence on use behavior in both regions. These findings offer insights for educators and policymakers regarding AI integration in academic settings by highlighting common drivers and differences in AI adoption patterns.

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Authors
Faraon, M., Rönkkö, K., Milrad, M., & Tsui, E.
Affiliations
  • Kristianstad University (SE)
  • Linnaeus University (SE)
  • Hong Kong Polytechnic University (HK)
Corresponding author
Faraon, Montathar
Venue
Education and Information Technologies
Published
2025-03-20
Volume
30
Issue
13
Pages
17835-17880
ISSN
  • 1360-2357 (ISSN-L)
  • 1573-7608
OpenAlex
W4408657400
Cited by
50
References
22
Citations by year
2026: 34 · 2025: 16
FWCI
49.78
Type
journal article
Language
en
Open access
Locations
  • Education and Information Technologies (publishedVersion, cc-by)
  • KTH Publication Database DiVA (KTH Royal Institute of Technology) (submittedVersion, other-oa)
Funders
Kristianstad University
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Physical Sciences › Computer Science › Information Systems › Artificial Intelligence in Education
  • Physical Sciences › Computer Science › Artificial Intelligence › AI in Service Interactions
Keywords
ChatGPT, artificial intelligence adoption, university students, behavioral intention, UTAUT2, personal innovativeness, performance expectancy, social influence, habit, hedonic motivation, cross-national comparison, Nordic countries

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