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From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness

Kapitan, Sommer, Silvera, David H.·2016·Marketing Letters
DOI 10.1007/s11002-015-9363-0
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Metadata

Authors
Kapitan, S., & Silvera, D. H.
Venue
Marketing Letters
Publisher
Springer Science and Business Media LLC
Published
2015-03-27
Volume
27
Issue
3
Pages
553-567
ISSN
  • 0923-0645 (ISSN-L)
  • 1573-059X
DOI
10.1007/s11002-015-9363-0
OpenAlex
W2010531216
Cited by
355
References
7
FWCI
15.50
Type
journal article
Language
en
Open access
closed
Licence
www.springer.com/tdm (tdm)

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Kapitan, S., & Silvera, D. H. (2016). From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness. Marketing Letters. https://doi.org/10.1007/s11002-015-9363-0

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