The DOI matches its Crossref record; 63 of the 63 references it cites were found in a registry or an index.
Exciting red and competent blue: the importance of color in marketing
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
(1993) · Journal of the American Dietetic Association · doi:10.1016/0002-8223(93)91697-o · Cited by 18,154
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Bower, G. H. (1981) · American Psychologist · doi:10.1037/0003-066x.36.2.129 · Cited by 4,154
Dimensions of Brand Personality
Aaker, J. L. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400304 · Cited by 4,033
Basic Color Terms: Their Universality and Evolution
Collier, G. A., Berlin, B., & Kay, P. (1973) · Language · doi:10.2307/412128 · Cited by 2,816
Brands and Branding: Research Findings and Future Priorities
Keller, K. L., & Lehmann, D. R. (2006) · Marketing Science · doi:10.1287/mksc.1050.0153 · Cited by 2,323
Basic Color Terms: Their Universality and Evolution.
Morrill, W. T., Berlin, B., & Kay, P. (1971) · Man · doi:10.2307/2798490 · Cited by 2,173
Valdez, P., & Mehrabian, A. (1994) · Journal of Experimental Psychology: General · doi:10.1037/0096-3445.123.4.394 · Cited by 1,104 · cited 8×
“Many studies link both value and saturation to arousal, indicating that saturation has a positive effect on arousal (Valdez and Mehrabian 1994) and value has a negative relationship with arousal (Gorn et al. 1997; Valdez and Mehrabian 1994).”
BackgroundResultInfluentialLevy, S. J. (2012) · Brands, Consumers, Symbols, & Research Brands, consumers, symbols, & research · doi:10.4135/9781452231372.n18 · Cited by 1,005
Research works printed but not linked: 11
- Abril, P. S., Olazábal, A. M., & Cava, A. (2009). Marketing and the law. Journal of the Academy of Marketing Science, 37(3), 375–377. · doi:10.1007/s11747-009-0159-8
- Batra, R., Lehmann, D. L., & Singh, D. (1993). The brand personality component of goodwill: Some antecedents and consequences. In D. A. Aaker & A. Biel (Eds.), Brand equity and advertising (pp. 83–96). Hillsdale: Erlbaum.
- Choungourian, A. (1972). Extraversion, neuroticism, and color preferences. Perceptual and Motor Skills, 34(3), 724–726. · doi:10.2466/pms.1972.34.3.724
- Fraser, T., & Banks, A. (2004). Designer’s color manual: The complete guide to color theory and application. San Francisco: Chronicle Books.
- Kaya, N., & Epps, H. H. (2004). Color-emotion associations: past experience and personal preference. AIC 2004 Color and Paints, Interim Meeting of the International Color Association, Proceedings, 31–34.
- Lüscher, M. (1969). The Lüscher color test. New York: Simon and Schuster.
- Mahnke, F. H. (1996). Color, environment, and human response. New York: Reinhold.
- Orth, U., & Malkewitz, K. (2008). Holistic package design. Journal of Marketing, 72, 64–81. · doi:10.1509/jmkg.72.3.64 · Paper page
- Schaie, K. W. (1961). Scaling the associations between colors and mood tones. American Journal of Psychology, 74, 266–273. · doi:10.2307/1419412
- Wright, A. (1988). The beginner’s guide to colour psychology. London: Colour Affects Ltd.
- Zeltner, P. M. (1975). John Dewey’s aesthetic philosophy. Amsterdam: John Benjamins.
Cited by
On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric
McQuarrie, E. F., & Mick, D. G. (1992) · Journal of Consumer Research · doi:10.1086/209295 · Cited by 422
Biswas, D., Lund, K., & Szocs, C. (2019) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-018-0583-8 · Cited by 267
Spence, C., & Velasco, C. (2018) · Food Quality and Preference · doi:10.1016/j.foodqual.2018.03.008 · Cited by 177
Color and engagement in touristic Instagram pictures: A machine learning approach
Yu, J., & Egger, R. (2021) · Annals of Tourism Research · doi:10.1016/j.annals.2021.103204 · Cited by 171
van Ooijen, I., Fransen, M. L., Verlegh, P. W. J., & Smit, E. G. (2017) · Food Quality and Preference · doi:10.1016/j.foodqual.2017.06.007 · Cited by 84
Metadata
- Authors
- Labrecque, L. I., & Milne, G. R.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2011-01-28
- Volume
- 40
- Issue
- 5
- Pages
- 711-727
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W1997222220
- Cited by
- 733
- References
- 63
- FWCI
- 17.29
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Exciting red and competent blue: the importance of color in marketing. https://app.cochat.ai/papers/10.1007/s11747-010-0245-y
- The paper
- Labrecque, L. I., & Milne, G. R. (2012). Exciting red and competent blue: the importance of color in marketing. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-010-0245-y
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
