The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
“Greening” the marketing mix: do firms do it and does it pay off?
Overview
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Claims the paper makes
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Citations
Cites
Podsakoff, P. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003) · Journal of Applied Psychology · doi:10.1037/0021-9010.88.5.879 · Cited by 82,194
Structural equation modeling in practice: A review and recommended two-step approach
Anderson, J. C., & Gerbing, D. W. (1988) · Psychological Bulletin · doi:10.1037/0033-2909.103.3.411 · Cited by 41,941
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Luo, X., & Bhattacharya, C. B. (2006) · Journal of Marketing · doi:10.1509/jmkg.70.4.001 · Cited by 3,439
Corporate responsibility and financial performance: The role of intangible resources
Surroca, J., Tribó, J. A., & Waddock, S. (2010) · Strategic Management Journal · doi:10.1002/smj.820 · Cited by 2,252
Wagner, T., Lutz, R. J., & Weitz, B. A. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.6.77 · Cited by 1,339
Banerjee, S. B. (2001) · Journal of Management Studies · doi:10.1111/1467-6486.00246 · Cited by 538
Stakeholder Multiplicity: Toward an Understanding of the Interactions between Stakeholders
Neville, B. A., & Menguc, B. (2006) · Journal of Business Ethics · doi:10.1007/s10551-006-0015-4 · Cited by 379
Cited by
Green Product Innovation: Where we are and Where we are Going
Dangelico, R. M. (2016) · Business Strategy and the Environment · doi:10.1002/bse.1886 · Cited by 676
Thinking green, buying green? Drivers of pro-environmental purchasing behavior
Moser, A. K. (2015) · Journal of Consumer Marketing · doi:10.1108/jcm-10-2014-1179 · Cited by 657
Prakash, G., & Pathak, P. (2017) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2016.09.116 · Cited by 632
Green consumption: Closing the intention‐behavior gap
Nguyen, H. V., Nguyen, C. H., & Hoang, T. T. B. (2019) · Sustainable Development · doi:10.1002/sd.1875 · Cited by 494
Green marketing orientation: Conceptualization, scale development and validation
Papadas, K.-K., Avlonitis, G. J., & Carrigan, M. (2017) · Journal of Business Research · doi:10.1016/j.jbusres.2017.05.024 · Cited by 473
Metadata
- Authors
- Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2012-10-12
- Volume
- 41
- Issue
- 2
- Pages
- 151-170
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2005987731
- Cited by
- 577
- References
- 7
- FWCI
- 44.79
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: “Greening” the marketing mix: do firms do it and does it pay off? https://app.cochat.ai/papers/10.1007/s11747-012-0317-2
- The paper
- Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2013). “Greening” the marketing mix: do firms do it and does it pay off? Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-012-0317-2
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
